Author Archives: Robin Lamerson

Build a Better, Stronger Team

According to the U.S. Small Business Administration, a “small” business can employ as many as 1,500 people. Yours is probably a lot smaller than that! But whether you have five or less or 500 or more employees, you have something that — hopefully! — works as a team to attain your desired goals. Could your current team be more effective, ...

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Three Resolutions to Keep in the New Year

The New Year often stirs in people the desire to plan out their goals for the next 12 months—ways they can improve both personally and professionally. As marketers, we also look ahead, evaluating how we can improve upon our previous campaigns and efforts for 2017. Having New Year’s resolutions is quite healthy and drives companies to begin the year on ...

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5 Mistakes Every Entrepreneur Must Make

Being an entrepreneur is one of the most challenging—and potentially rewarding— career paths that anyone can choose to take. Indeed, most businesses fail within their first five years, and most of the successful entrepreneurs have had to fail at least once before eventually succeeding. I’ve been an entrepreneur for more than 50 years, running my own law firm, poetry journal ...

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Eight Tips for Building Your Business Support Network

Whether you are just branching out or gearing up for your umpteenth year in business, it never hurts to have a supportive network around you. Owning a business can not only be stressful but lonely. Not every family member or friend will understand or emphasize with your entrepreneurial journey. The key is to surround yourself with like-minded individuals who can ...

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What Are Small Business Owners Doing to Grow Their Companies?

What’s the number one challenge facing your business? If you’re like the entrepreneurs surveyed in The National Small Business Association’s 2016 Mid- Year Economic Report, it’s economic uncertainty. Forty-nine percent of the respondents, most of them owners of companies with five or fewer employees, say economic uncertainty is the biggest problem they face. Nor are they expecting relief anytime soon: ...

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Gearing Up For Legislative Day

This March, National Pest Management Association members and staff will once again climb Capitol Hill in Washington, DC to introduce the pest management industry to the 115th Congress. This is a special Legislative Day not only because we have the newly sworn-in 115th Congress, but it also marks NPMA’s 30th Legislative Day. Following the historical 2016 election, we have Republican-controlled ...

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Election 2016 Results and Impacts

Tuesday, November 8, 2016 was an historical election day that concluded one of the longest and most divisive campaigns in American history. President-elect Donald J. Trump’s presidential victory capped a remarkable campaign cycle that defied many political pundits’ projections and polls. In addition to Mr. Trump’s victory, the U.S. Senate and U.S. House of Representatives retained their Republican majority, setting ...

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NPMA Executive Leadership Program Class of 2017 Announced

Ten candidates from across the country will receive skills development and training for association leadership FAIRFAX, Va., January 3, 2017 — The National Pest Management Association (NPMA) today announced selection of the association¹s Executive Leadership Program (ELP) inaugural class of participants, marking an important strategic step toward cultivating a representative pipeline of candidates for leadership opportunities within NPMA for years ...

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Additional Insureds For Customers: Can They Hurt or Ruin My Company?

By Andy Mcginty and Michael Sohigian, Esq. Shall we cut to the chase right off the bat? The answer is an unequivocal yes—Additional Insureds (AIs) can be catastrophic to a pest or lawn company. Most insureds think that getting an AI is very simple. A customer calls your office and requests a Certificate of Insurance (COI), with the customer listed ...

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The Marketing Plan Revisited

What To Do When the Sure Shot Misses Its Target At the time, that marketing plan probably sounded perfect. Whether fueled by a focus group, a deadline-induced frenzy or a long, painful process with an unending stream of coffee, at some point, somebody thought it was a good idea. How’s that working out for you? Marketing plans do go awry. ...

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