Business Tools

Crafting the Perfect Elevator Speech

I’m sure you’ve heard the old adage that time is money. This advice is often credited to Benjamin Franklin, and quite frankly, I agree with him. If time is money, then it is imperative to make every second count—whether it be in terms of company productivity or simply in making good and lasting impressions with customers. It is also said ...

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Do’s and Don’ts For Responding to Online Reviews

It happens to the best of us, and no matter how hard you try, it may happen to you too. Sooner or later, a dissatisfied customer will post a negative review of your business on the internet. If the complaint is off-base, it can be maddening. But before you log on and return fire, step away from the keyboard and ...

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Driving Personal Vehicles for Business Purposes

There are many situations in which a technician or office employee may drive their personal vehicle to perform a business related task or activity: a technician may use their own vehicle to service clients, an employee might use their own auto to pick up the mail, visit the bank or run errands for the office, or you may rent a ...

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Realtors Value QualityPro Certification

In November, more than 18,000 real estate professionals came together in Orlando, FL for the National Association of REALTORS® (NAR) Conference and Expo. NPMA’s Director of Certification, Allie Allen, was there to learn how our industries can synergize. Popular topics include WDI inspections, referrals, and the role that pest control plays in a green home. Inspections Are Essential, But Rules ...

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5 Mistakes Every Entrepreneur Must Make

Being an entrepreneur is one of the most challenging—and potentially rewarding— career paths that anyone can choose to take. Indeed, most businesses fail within their first five years, and most of the successful entrepreneurs have had to fail at least once before eventually succeeding. I’ve been an entrepreneur for more than 50 years, running my own law firm, poetry journal ...

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Eight Tips for Building Your Business Support Network

Whether you are just branching out or gearing up for your umpteenth year in business, it never hurts to have a supportive network around you. Owning a business can not only be stressful but lonely. Not every family member or friend will understand or emphasize with your entrepreneurial journey. The key is to surround yourself with like-minded individuals who can ...

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Additional Insureds For Customers: Can They Hurt or Ruin My Company?

By Andy Mcginty and Michael Sohigian, Esq. Shall we cut to the chase right off the bat? The answer is an unequivocal yes—Additional Insureds (AIs) can be catastrophic to a pest or lawn company. Most insureds think that getting an AI is very simple. A customer calls your office and requests a Certificate of Insurance (COI), with the customer listed ...

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The Marketing Plan Revisited

What To Do When the Sure Shot Misses Its Target At the time, that marketing plan probably sounded perfect. Whether fueled by a focus group, a deadline-induced frenzy or a long, painful process with an unending stream of coffee, at some point, somebody thought it was a good idea. How’s that working out for you? Marketing plans do go awry. ...

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No Crystal Ball Needed

Sales Forecasting Relies on Past Data to Predict Future Sales Just imagine how much of a competitive advantage your business would have if you could predict the future. You’d know which marketing strategies worked. When to hire staff. When to buy more products. You don’t need to add a psychic to the payroll. In fact, you probably already have the ...

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Background Checks and Other Issues To Consider When Hiring Drivers for Your Organization

Even for the most experienced driver, avoiding obstacles and driving safely is often a complex and demanding task. Pest professionals spend an inordinate amount of time behind the wheel and must ensure that their technicians, equipment and the general public are safe when their vehicles are on the road. An employer is always responsible for the actions of its employees. ...

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