Marketing

Marketing 101: Bringing it Back to Basics

Today, with the evolution of technology and social media, there are constantly new tools available for marketers to take advantage of. Already in 2017, Instagram announced its new albums feature to expand ways for users and marketers to share multi-part stories on the app, Facebook updated its algorithm in an effort to deliver more authentic and timely stories, and Snapchat ...

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The Marketing Plan Revisited

What To Do When the Sure Shot Misses Its Target At the time, that marketing plan probably sounded perfect. Whether fueled by a focus group, a deadline-induced frenzy or a long, painful process with an unending stream of coffee, at some point, somebody thought it was a good idea. How’s that working out for you? Marketing plans do go awry. ...

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Year in Review: Top Trends in Pest Management Marketing

As marketers, we are hardwired to constantly evaluate our efforts, refine our approaches and repeat. With the year winding down, let’s consider taking a step back to reflect upon the many trends that dominated the marketing industry and ensure we’re leveraging them to their fullest potential within the pest management space. While we’ve seen a number of trends throughout the ...

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Incorporating Video Into Your Marketing Strategy

Online video is no longer just a means for people to fulfill their entertainment needs. The medium has evolved into an inimitable source for consumers to gather information about a brand or service in an effort to make a wise purchasing decision. And, many experts are saying that video will become a dominant force in the content marketing sphere over ...

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The Power of Pinterest and Pest Control

In today’s digital age, it seems that every time you blink, there’s a brand new, must-have social media tool bursting on to the marketing scene. Deciding which networks are here to stay and could have a significant impact on your business and audience is a challenge. Even more challenging is figuring out how to apply new social media tools to ...

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Navigating Facebook’s Latest Updates

By now, every marketer who utilizes social media as a component of their brand strategy is aware that this vehicle for consumer interaction is constantly changing and evolving. While nearly every platform – from Twitter and Instagram to YouTube – has integrated user updates at some point, no other social channel compares to Facebook when it comes to frequency of ...

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Top Mobile Apps for Marketers on the Move

For many of us in the field of marketing, and other disciplines I might add, the typical nine to five schedule has been over since the inception of the mobile phone. There are both pros and cons to this development; while our increasingly connected world tends to make purely off-hours a rare commodity, it also allows for an amount of ...

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Catering Content to Different Social Media Networks

While social media has proven to be an ever-changing platform, one aspect remains consistent through it all – what works well for one network won’t necessarily translate to another. A tweet that garners thousands of retweets and high audience engagement likely won’t have the same impact on Facebook, just as a photo posted to Pinterest may fall flat when shared ...

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Online Reputation Management for Pest Professionals

Every business owner knows that a good reputation can go a long way in creating and maintaining customer relationships that are mutually beneficial and long lasting provided it’s based on a history of good work and reliable service. Likewise, a bad reputation can quickly make a negative impact on sales and new business leads thanks to disgruntled customers who have ...

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Managing Your Online Reputation in the Social Media Arena

In a world where information flows 24/7 — with instant news sharing from the media and consumers alike literally at our fingertips — businesses and their marketing teams are faced with both advantages and disadvantages when handling their reputations in the online arena. What’s more, the online space is a very public arena fraught with emotion, strong opinions and empowered ...

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