You just fielded a call from a reporter with the local NBC affiliate who is working on a story about rodent prevention this fall. She would like for you to come in-studio for a live TV segment to discuss some simple steps that homeowners can take to protect their properties from mice and rats as the cooler weather blows in. This is an ideal opportunity to gain free, positive exposure for your business. No pressure!
Conducting media interviews can sometimes be intimidating, especially if you have never worked with the media before or went through formal media training. But, the truth is there is no need to be afraid. All it takes is a little bit of preparation to nail your next media interview. Here are a few suggestions to help you succeed:
Get to know the media outlet and reporter
For a print interview, it is important to learn more about the audience of the publication. Is it consumer or commercial-focused? Are you talking to parents who own a home or Millennials who are renting an apartment? These are all good questions to answer ahead of time, so you know who your message will be reaching. You should also look into what the reporter covers, along with his or her tone, by checking the publication’s website. This will give you a better idea of the reporter’s style and approach to the interview.
For radio and TV interviews, you need to take it a step further. In addition to general show research, you will also need to find out the length of the interview, number of guests, and whether it is live or taped interview, etc. You should also ask for the name of the host, DJ or reporter, anchor or producer, and research them just as you would for a print interview and use the name of the person while in the midst of your interview to add a personal touch.
By Cindy Mannes