Pestworld Magazine Focusing on the Business of Pest Management
PPMA aims to educate consumers about the threats of rodents and importance of working with a professional
The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is working to spread consumer awareness about the health and property threats posed by rodents during Rodent Awareness Week, October 21-27, 2018. Celebrating its fifth year, this annual, weeklong designation is recognized by Chase’s Calendar of Events and is heavily promoted by PPMA through a consumer media relations campaign and various social and digital initiatives.
“A 2017 survey conducted by PPMA found that nearly three in 10 homeowners would call a licensed pest control professional if they saw a rodent in their home,” said PPMA Executive Director Cindy Mannes. “This is certainly progress from where we were 20, 10 and even five years ago, but there is still a great opportunity to educate consumers on the importance of contacting a licensed pest control professional for rodent prevention and control. Rodent Awareness Week serves as an opportune time for the industry to come together and promote this crucial message.”
PPMA will be dedicating its social media pages during Rodent Awareness Week to focus on sharing important rat and mice information and tips. Pest control companies should also consider devoting their company social media pages to the topic of rodents throughout the week and use the hashtag #RodentAwareness in all posts.
Mainframe subscribers also have access to an exclusive toolkit available for download on PPMAMainframe.org. The toolkit contains a customizable press release, suggested social media content, Rodent Awareness Week logos, high resolution photography, media training documents and a list of video content that can be directly embedded on a company’s website.
For more information about PPMA, its marketing programs or how to offer your support and join as an investor, please visit http://www.NPMApestworld.org/PPMA.
About the Professional Pest Management Alliance
The PPMA was founded in 1997 to defend, protect and grow the pest management industry. As the voice of the professional pest management industry, PPMA continues to proactively provide the public with information on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association
The NPMA, a non-profit organization with more than 5,500 members, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food and property from the diseases and dangers of pests. For more information, visit PestWorld.org or follow @PestWorld on Facebook, Twitter, Pinterest and YouTube.
