The Professional Pest Management Alliance asks industry to help educate consumers about termite risk and prevention during national observance
Following an unusually warm start to winter, professionals are predicting an early termite season and the Professional Pest Management Alliance (PPMA) stands ready to shout about termites from the rooftop. PPMA, which serves as the public outreach arm of the National Pest Management Association (NPMA), is asking for the industry to join in with their efforts to educate consumers on the importance of protecting against termites during Termite Awareness Week, March 10th-16th, 2019.
“Every year, we make a concerted, organized effort to drive awareness around the prevalence of termites and the damage they can impose on homes, businesses and other properties by launching various media relations and social media campaigns to bring our messages front and center with consumer audiences,” said Cindy Mannes, executive director of PPMA. “We collected a ton of compelling video and photography with our Tiny Termite House project last year and we’ll be using these assets in new digital campaigns to continue to show just how devastating termite infestations can be.”
In honor of Termite Awareness Week, PPMA will build a new section on PestWorld.org to host all of the materials from the Tiny Termite House project, taking consumers on a visual journey from termite biology, to infiltrating a home and the devastation left in their wake. Be sure to check out PestWorld.org in early March for more information and to share or link to the content from your own channels.
“This year, Termite Awareness Week is especially important following the momentum from our Tiny Termite House last spring” added Mannes. “After we finished the project, we still had an incredible amount of quality footage that could be used to educate the public and show the destructive nature of this pest,” said Mannes. “We’ve done the heavy lifting of curating the content. Companies that invest in PPMA can take advantage of and share widely on their channels to help amplify our industry’s message and hammer home the need to call a professional for termite control.”
PPMA works to operate year-long, comprehensive marketing and communications programs and is funded solely through voluntary investments from pest control companies, suppliers and other industry leaders to grow, promote, protect and defend the professional pest management industry. In turn, the group gives back to its investors with exclusive access to ready-made marketing materials on PPMAMainframe.org. PPMA encourages investors to log on to access the 2019 Termite Awareness Week toolkit containing press materials, suggested social media posts, and photography that they can share as their own content with local media, customers and make available on their websites and social pages.
For more information about PPMA and all its marketing programs or to subscribe to Mainframe, please visit http://www.NPMApestworld.org/PPMA.
About the Professional Pest Management Alliance
The PPMA was founded in 1997 to grow, promote, protect and defend the pest management industry. For more than 20 years, PPMA has served as the voice of the industry and continues to proactively provide the public with information and education on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association
The NPMA, a non-profit organization with more than 5,500 members, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food and property from the diseases and dangers of pests. For more information, visit PestWorld.org or follow @PestWorld on Facebook, Twitter, Pinterest and YouTube.