Pestworld Magazine Focusing on the Business of Pest Management
PPMAMainframe.org undergoes extensive redesign to improve its user experience
The Professional Pest Management Alliance (PPMA) today announced new design upgrades to its exclusive subscription website, PPMAMainframe.org. Mainframe is a digital marketing service available to pest management companies actively investing in consumer education programs and initiatives powered by PPMA. It gives companies access to ready-made, professionally designed social media and digital content, as well as advertising, direct mail and public relations materials specifically created for pest management companies to help grow their businesses.
To create a more user-friendly experience, the site now features a responsive design, allowing users to access materials by computer, tablet or mobile device and to search and sort through files more easily with enhanced navigation features. Mainframe also offers users the ability to preview photo and video content directly on the platform before downloading the assets.
The new PPMAMainframe.org is largely organized into two main sections. The Customizable Materials section is where pest management companies can find professional marketing assets such as high-resolution photography and video, ready-to-post social media content, campaign toolkits, press release templates and advertisements that can be branded with a company’s own logo and contact information. The second section, Learning Resources, is where companies can discover important marketing trends, exclusive consumer research and how-to tutorials. These tutorials include insights on how to build a marketing plan, manage online reviews and effectively use social media, among other topics. New materials are added every month to give subscribers the digital and traditional marketing tools needed to stand out and communicate with both prospects and customers alike.
“Mainframe has grown over the years to become a vital resource in many companies’ marketing programs,” said Cindy Mannes, executive director for PPMA. “We strive to provide the proper tools and information they need to grow and promote their own businesses, and to provide a tangible, valuable service to show our sincere appreciation for the support they provide to PPMA.”
The group also plans to develop a video tutorial and will host a webinar to tour the new platform for both current subscribers and those interested in learning more about the incredible resources on Mainframe.
For more information about PPMA and its consumer programs, or to get access to Mainframe, please contact Cindy Mannes at [email protected].
About the Professional Pest Management Alliance
The PPMA was founded in 1997 to grow, promote, protect and defend the pest management industry. As the voice of the professional pest management industry, PPMA continues to proactively provide the public with information on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association
The NPMA, a non-profit organization with more than 5,500 members, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food and property from the diseases and dangers of pests. For more information, visit PestWorld.org or follow @PestWorld on Facebook, Twitter, Pinterest and YouTube.
