The Professional Pest Management Alliance is encouraging members to spread awareness about this destructive pest during Termite Awareness Week
As much of the nation waits patiently for the arrival of spring, the pest control industry is readying itself for termite season. To help prepare consumers as well, the Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is working to educate homeowners during Termite Awareness Week, March 7-13, 2021. This annual designation is recognized by Chase’s Calendar of Events and serves as a crucial reminder to homeowners about the property risks and costly damage associated with termites.
“Termites cause an astounding $5 billion in property damage in the United States annually, a cost that is typically not covered by homeowners’ insurance,” said Cindy Mannes, PPMA Executive Director. “We are calling on our industry partners to help ensure homeowners understand that a termite infestation is not a do-it-yourself task and that pest control professionals are standing at the ready to help them protect one of their biggest investments—their home.”
To spread the word about this destructive pest, PPMA will launch various media relations efforts and social media campaigns on Facebook, Pinterest and Twitter dedicated to sharing important termite information. Industry members are encouraged to participate using the hashtag #TermiteAwarenessWeek on all social media channels when posting content about termites.
Mainframe subscribers can visit PPMAMainframe.org in March for access to an exclusive toolkit that includes downloadable assets for companies to use in their own media relations efforts, such as a customizable press release, suggested social media content, Termite Awareness Week logos and headers, media training documents and high-resolution photography.
For more information about PPMA and all its marketing programs or to subscribe to Mainframe, please visit http://www.NPMApestworld.org/PPMA.
About the Professional Pest Management Alliance: The PPMA was founded in 1997 to grow, promote, protect and defend the pest management industry. For more than 20 years, PPMA has served as the voice of the industry and continues to proactively provide the public with information and education on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association: The NPMA, a non-profit organization with more than 5,500 members, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food and property from the diseases and dangers of pests. For more information, visit PestWorld.org or follow @PestWorld on Facebook, Twitter, Pinterest and YouTube.