The Professional Pest Management Alliance is encouraging members to spread awareness about these hitchhiking pests during Bed Bug Awareness Week.
This June 6-12, 2021 is Bed Bug Awareness Week, an annual designation recognized by Chase’s Calendar of Events to remind consumers to remain alert for bed bugs while traveling. The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is observing this week by educating the public through various media relations and social media tactics on the signs of an infestation and the importance of working with a licensed pest control professional.
“While many Americans are opting to take vacations within driving distance of their home this year, the risk of bed bug encounters remains just as high as ever, if not more so,” said Cindy Mannes, executive director of PPMA. “Bed bugs can survive for several months without a blood meal and could be hungry if they have survived unnoticed after decreased travel amid the pandemic, making it imperative for the industry to ensure Americans understand bed bug infestations should be treated by a professional.”
Bed bug infestations are widely associated with travel, but these tiny pests can also be found and spread in office buildings and on public transportation. During Bed Bug Awareness Week, PPMA is also reminding businesses of the threats these pests pose as they slowly welcome employees and customers back into their facilities.
“Bed bugs are not a DIY pest, so it is important for pest control companies to join us in spreading awareness,” added Mannes. “We encourage companies to devote their social media pages to all-things bed bugs using the hashtag #BedBugAwarenessWeek in all posts and interactions on social properties from June 6-12 to join in the observance.”
PPMA also created a Bed Bug Awareness Week toolkit which is available for download to Mainframe subscribers on PPMAMainframe.org, an exclusive digital marketing hub containing hundreds of custom, professionally designed marketing materials and assets for pest control companies to use to promote their business. The toolkit contains a customizable press release, suggested social media content, Bed Bug Awareness Week logos, high resolution photography, media training documents and video content that can be directly embedded on a company’s website.
For more information about PPMA and its marketing programs or to subscribe to Mainframe, please visit http://www.NPMApestworld.org/PPMA.
About the Professional Pest Management Alliance: The PPMA was founded in 1997 to defend, protect and grow the pest management industry. As the voice of the professional pest management industry, PPMA — now in its 20th year — continues to proactively provide the public with information on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association: The NPMA, a non-profit organization with more than 5,500 members, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food and property from the diseases and dangers of pests. For more information, visit PestWorld.org or follow @PestWorld on Facebook, Twitter, Pinterest and YouTube.