PPMA encourages industry participation to help raise awareness of the essential role pest control plays in protecting public health
National Pest Management Month (NPMM) is an annual observance recognized by Chase’s Calendar of Events each April and the Professional Pest Management Alliance (PPMA), which serves as the consumer marketing and public outreach arm of the National Pest Management Association (NPMA), is encouraging the industry to get involved and celebrate. NPMM highlights the professional pest control industry’s commitment to the protection of public health, food and property from the threats posed by pests – a role that has become even more crucial amid the global pandemic.
“This special designation has been recognized for more than 40 years, and with professional pest control deemed an Essential Service amid the COVID-19 pandemic by the U.S. Department of Homeland Security for its vital role as a protector of public health, there’s no better time to remind homeowners just how vital these services are,” said Cindy Mannes, Executive Director of PPMA. “The men and women in our industry deserve to be recognized for their tireless work throughout the pandemic to ensure homes and businesses alike receive the essential services they need to remain safe from the dangers associated with an infestation.”
With necessary social distancing measures in light of the COVID-19 pandemic still in effect, many are noticing pest infestations as they spend more time at home, underscoring the need for a reliable pest control partner. With a concerted media relations and social media campaign, PPMA will focus its public outreach efforts during NPMM on reinforcing the essential role of professional pest control and the value of working with a licensed pest control professional amongst consumer audiences.
PPMA is asking pest control companies to join them in devoting their social media pages to National Pest Management Month, using the hashtag #NPMM in all posts and interactions on social properties this April to help bring further awareness to this special observance.
Mainframe subscribers will also have access to an exclusive toolkit full of marketing materials that can be used as a resource in their publicity efforts. The toolkit is available for download on PPMAMainframe.org and contains materials such as a customizable press release, suggested
social media content, social headers and more to help companies communicate to customers about the importance of proactive pest control.
For more information about PPMA and all its marketing programs or to subscribe to Mainframe, please visit http://www.NPMApestworld.org/PPMA.
About the Professional Pest Management Alliance: The PPMA was founded in 1997 to defend, protect and grow the pest management industry. As the voice of the professional pest management industry, PPMA — now in its 20th year — continues to proactively provide the public with information on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association: The NPMA, a non-profit organization with more than 5,500 members, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food and property from the diseases and dangers of pests. For more information, visit PestWorld.org or follow @PestWorld on Facebook, Twitter, Pinterest and YouTube.