Pestworld Magazine Focusing on the Business of Pest Management
The Alliance is also gifting the programs to NPMA’s Workforce Development Initiative
The Professional Pest Management Alliance (PPMA), the consumer marketing and education arm of the National Pest Management Association (NPMA), today announced it has released two new versions of its customizable school presentations that bring pest control into K-8 and high school, technical and vocational classrooms. Perfect for virtual career days via Zoom or in-person instruction following school safety guidelines, the updated presentations feature new videos and content to make them more engaging with student audiences.
“Educating younger generations about the value of professional pest control and the role it plays in protecting public health, property and our food supply is incredibly important,” said Cindy Mannes, executive director of PPMA. “Not only can these programs educate children about the fascinating world of insects and inspire future entomologists but they can also help companies provide a community service while attracting younger talent to the industry.”
The elementary school program, Pest Control Goes Back to School, shares cool facts and information about bugs and rodents, what makes them pests, and highlights educational resources available on PestWorldForKids.org. The updated presentation now includes video footage from PPMA’s Rodents Revealed and Will They Eat It? campaigns, to keep children engaged.
For companies looking to connect with high school, technical and vocational students considering a future in the skilled workforce, the Careers in Pest Control presentation emphasizes the pest control industry as a rewarding and viable career path outside of the typical 4-year college degree. It is updated to include information about pest control as an essential service during the COVID-19 pandemic and features new industry and outlook statistics, growth projections, and allows customization for companies to share more about their business and job opportunities.
To further support the growth of the professional pest control industry, PPMA is gifting these presentations to the National Pest Management Association’s Workforce Development Initiative. Valued at more than $15,000, the presentations will be included in Employer Toolkit made available to Founders Club and Patrons Club members through a new members-only website, NPMAWorkforce.org, which will be live in the coming weeks.
“The Workforce Development Initiative plays a fundamental role in the continued growth of the industry,” added Mannes, “PPMA is proud to support the program as it tackles the increasing challenge of attracting and retaining a skilled workforce.”
The updated school programs are currently available to PPMA Guardians and Contributors through its online marketing hub, PPMAMainframe.org. For more information about PPMA and its critical consumer marketing and educational programs and to learn how we have helped grow the industry, visit https://npmapestworld.org/ppma/.
About the Professional Pest Management Alliance: The PPMA was founded in 1997 to grow, promote and defend the pest management industry. For more than 20 years, PPMA has served as the voice of the industry and continues to proactively provide the public with information and education on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. It actively manages the consumer website, PestWorld.org, and social media channels as @PestWorld on Facebook, Twitter, Pinterest and YouTube. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association: The National Pest Management Association (NPMA), a non-profit organization with nearly 5,000 members from around the world, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food and property. This commitment is reflected both in the continuing education of pest management professionals and the dissemination of timely information to homeowners and businesses. For more information, please visit NPMAPestWorld.org.
