Business Tools

Generation X: 3 Ways to Optimize your Marketing Program to this Powerful Generation

Although Millennials and Baby Boomers dominate headlines and many marketers’ strategies, there is another significant generation that is constantly being overlooked when it comes to marketing. Generation X (currently ages 38-53), often referred to as “the forgotten generation,” may be smaller in size than Millennials and Boomers, but that does not make them less important. In fact, according to Forbes, ...

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Raising The Bar On Customer Service

One thing that successful businesses in any service industry share is a base of loyal customers who not only continue to use the business but also recommend the company to friends and family through word-of-mouth referrals as well as online reviews. Building that loyal customer base takes more than just offering the right service at the right price—it requires creating ...

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Now Available: NPMA Field Guide PRO

The National Pest Management Association is excited to announce the launch of the all new NPMA Field Guide PRO for all android and iOS devices, available now for the low annual subscription of only $8.99. Having the right tools for the job can be the difference between efficiently resolving a customer’s concerns or needing to reschedule a service call. NPMA’s Field ...

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QualityPro Celebrates 15 Years

Picture a future where pest management is both a sought-after career for hard-working professionals and a service that is highly valued by homeowners and business managers alike. Realizing this future begins defining what professionalism looks like in pest management. Fifteen years ago, the National Pest Management Association gathered a group of industry leaders to do just that. Out of that ...

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The Bed Bug Apocalypse Invading Rural America

What do zombies and bed bugs have in common? They both bite and/or feed on living human beings. To paraphrase the definition of apocalypse is to….”cause widespread destruction.” That definition certainly applies to what bed bugs have and can do to anyone who has encountered or attempted to battle this cryptically elusive pest. Rural America is not immune to the ...

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Avoiding Lawsuits

Lawsuit. This one simple word is enough to send pest management leaders into full-fledged panic mode. The risk of litigation for insect damage, bed bugs and other issues is extremely high in the pest management world, and the danger seems to be growing. The exorbitant cost of a high-profile lawsuit could ultimately put a pest control company out of business. This ...

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Utilizing Your Unique Qualifications to Grow Your Pest Management Business

With sectors of the U.S. pest management industry approaching $9 million in revenue, there is plenty of opportunity for growth for pest management companies. The industry has challenges, including staffing the business and gaining new customers, but there are many tips for companies to ensure they are poised for growth. Successful companies typically have strong websites where customers and prospective employees ...

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Tips to Strategically Growing Your Business

The U.S. Small Business Association estimates there are 30.2 million small businesses in America, and in a competitive industry like pest control, the pressure is on to expand and grow operations each and every year. If a company does this too quickly, however, the ramifications are sometimes impossible to recover from. While the idea of growing quickly may be enticing, ...

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3 Case Studies Managing A Business During Rapid Growth

Everyone knows the phrase or a variation of the phrase: “Be careful what you wish for, lest it come true.” The reality of thinking carefully about what you want and being prepared to have the wish come true applies in all areas of life—including owning a pest control company. It is normal for a business owner to wish for the company ...

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The Importance of Consistent Branding

When a company is in the early stages of development, there are so many questions asked. Where will the company operate? Who will the company hire? Who will help the company raise the capital needed to get it off the ground? But here’s one of the most important questions that is often glossed over: What is the branding of the ...

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