Author Archives: aboddy

Key Learnings from a Lifelong Marketer: 6 Strategies for Success

The pest control industry has grown and evolved drastically over the last two decades with technological advancements, newer industry-wide initiatives, societal changes and cultural shifts. As my time as the executive director of PPMA draws to a close, I would like to highlight six key learnings from over the years that I hope will help you grow and advance your ...

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What Is Your Multiplier?

DO YOU GENERATE A MULTIPLIER ABOVE OR BELOW 1.0? This is a question we do not often ask ourselves or think about, but the experience modification multiplier is a critical component of calculating your Workers Compensation premium. It ultimately determines how much you will pay. ACCORDING TO THE WORKERS COMPENSATION BOARD OF NEW YORK: “Workers’ compensation (WC) is insurance that ...

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Pest Control Companies Diversify Ways To Communicate More Effectively With Customers

We all seem to know someone—a nephew, a child, a friend, a grandchild, or even ourselves—who simply will not talk on the phone. Not only do they avoid phone calls, but they also seem to have little interest in e-mail. Instead, they text to check in with a friend, book a hair appointment or manage a doctor’s appointment. Different generations ...

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Dealing With Difficult Customers

How to handle complaints, negative feedback and hostile situations Everyone has had them: The difficult customer who you just can’t seem to satisfy. Rather than looking at them as just a headache at the top of the to-do list, these customers can give you insight into your business operations—and provide an opportunity to keep them as loyal customers. Eve Pappas, ...

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Hiring 101

  The hiring process brings its share of questions. Here’s where to turn for help. Never has the hiring process been more complex and full of challenges. For companies intent on taking the best possible path to recruiting and hiring new workers, the process can seem daunting. Fortunately, those in the pest control industry have an assortment of resources that ...

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From Difficult Times Come New Beginnings

Kevin Lewis Home Pest Control, LLC Gilbert, AZ Helping one’s neighbors describes exactly how Kevin Lewis found himself in the pest management business. Working in insurance and coming off a divorce, Kevin found himself as a single father of three, and living next door to another single father, Paul, who happened to own a small pest control business. With shared ...

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Tips for Curating Content Effectively and Legally

In an everchanging digital age, it can be demanding to constantly come up with new and interesting content for social media, email and your website. With all this pressure on you and your team’s shoulders, it may be tempting to lift and reuse something you saw on the internet. However, this type of activity is considered plagiarism and can have ...

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Ignorance Is Far From Bliss When It Comes to Cybercrime Awareness

Before investing in the right tools to protect your sensitive information and defend your computers, tablets, smartphones and other technology, the first line of defense is to understand the most prevalent types of cybercrimes. PHISHING AND SPEAR PHISHING Hackers steal sensitive data, such as credit card and login information, by sending fraudulent email messages that appear to come from a ...

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Bringing New Voices To NPMA Leadership

How NPMA is Engaging All Members and Developing Future Leaders NPMA has always recognized the need for an active and engaged base of volunteers to set the strategic direction and support the work of the organization. And to ensure that all members are heard and engaged, the association set forth with a new task force to develop a plan for ...

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Safety Starts With Commitment, Training and Hazard Identification

Every pest control company wants its employees to remain safe, and effective planning and training can safeguard all involved. While laws and regulations are in place to protect workers, setting up a robust safety program that includes company investment, preparedness, identifying potential hazards and continuous training that fosters employee buy-in is the key to excellent safety performance, two industry safety ...

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