Author Archives: Robin Lamerson

Generation X: 3 Ways to Optimize your Marketing Program to this Powerful Generation

Although Millennials and Baby Boomers dominate headlines and many marketers’ strategies, there is another significant generation that is constantly being overlooked when it comes to marketing. Generation X (currently ages 38-53), often referred to as “the forgotten generation,” may be smaller in size than Millennials and Boomers, but that does not make them less important. In fact, according to Forbes, ...

Read More »

Dialing Up Digital Sales

If you think having a company website and phone number is still the key to attracting customers, think again. In this day and age, a traditional website simply isn’t enough to keep any service business thriving. (And yes, that includes pest management companies.) “Everyone has a basic website and phone number. It is no longer a competitive advantage or differentiator ...

Read More »

Raising The Bar On Customer Service

One thing that successful businesses in any service industry share is a base of loyal customers who not only continue to use the business but also recommend the company to friends and family through word-of-mouth referrals as well as online reviews. Building that loyal customer base takes more than just offering the right service at the right price—it requires creating ...

Read More »

Global Pest Management Coalition Announces 2020 Council Members

Last month, the Global Pest Management Coalition (GPMC) held its second annual council vote for the 2020 leadership. Each year, the Coalition selects a council of leaders from pest management associations worldwide. These leaders are chosen based on their service, passion and dedication for the industry. The appointed council members for the GPMC in 2020 are: Vasili Tsoutouras, ChairCEO of ...

Read More »

Targeted Marketing

Ever been in a home that seems to have colonies of every type of pest imaginable? Marketing today might feel a little similar. No one solution can serve the many needs of so many generations of customers today. It can be a challenge to keep up as social media sites wax and wane and consumer preferences diverge. Even those who ...

Read More »

The National Pest Management Association Announces New Empowerment Grant For Women

NPMA’s Professional Women in Pest Management is gifted the Annual “Deni Naumann” Empowerment Grant funded by ServiceMaster The National Pest Management Association is pleased to announce the Deni Naumann Empowerment Grant, funded by ServiceMaster. The grant will be administered by NPMA’s Professional Women in Pest Management (PWIPM) Council. The grant will begin in 2020 and provides the opportunity for a ...

Read More »

Pesticide Ban Bills Ditch Science for Politics

More than 100 members of the House of Representatives—all Democrats—are sponsoring or co-sponsoring the so-called Ban Toxic Pesticides Act of 2019, H.R.230. This short bill would immediately ban all sale and use of chlorpyrifos, a highly beneficial insecticide long used in agricultural production and for certain other uses such as mosquito control and turf maintenance. In the Senate, a somewhat ...

Read More »

NPMA Industry Awards Honor the Best of the Best at PestWorld

The National Pest Management Association (NPMA) presented its annual industry awards program today at PestWorld 2019 in San Diego. Each year, several key awards are presented to NPMA members to showcase their outstanding contributions and accomplishments to the pest management industry. “Our industry is passionate about making a difference in the lives of its’ customers, employees, and communities,” said Dominique ...

Read More »

NPMA Announces Launch of Workforce Development Initiative

The National Pest Management Association (NPMA) board of directors votes unanimously on comprehensive plan to promote the professional pest control industry The National Pest Management Association (NPMA) today announced the unanimous approval by its board of directors of a comprehensive Workforce Development Initiative to help ensure the future growth of the pest control industry. Through this initiative, the NPMA board ...

Read More »

Now Available: NPMA Field Guide PRO

The National Pest Management Association is excited to announce the launch of the all new NPMA Field Guide PRO for all android and iOS devices, available now for the low annual subscription of only $8.99. Having the right tools for the job can be the difference between efficiently resolving a customer’s concerns or needing to reschedule a service call. NPMA’s Field ...

Read More »