Author Archives: Robin Lamerson

Safeguarding Your Pest Control Business From Costly Cyber Risks

Virtually every business relies on a network to conduct its daily operations, making cyber liability a concern for all businesses. With every click of the purchase button, shoppers put themselves at risk of having their personal information stolen—a risk that is typically absorbed by the businesses from which they are buying. In their 2019 Cost of a Data Breach Report, ...

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Looking Into the Crystal Ball: 2020 State Legislative Activity

In 2019, NPMA dominated at the state-level thanks to the cooperation, energy and execution of our state pest control associations and State Policy Affairs Representatives (SPARs). It was the busiest legislative year in recent memory as almost 900 bills were introduced that could affect our industry. It is essential that we prepare for 2020, and operate with a sense of ...

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NPMA Executive Leadership Program Class of 2020 Announced

Nine participants from across the US and one participant from Canada will receive skills development and training for association leadership FAIRFAX, VA – The National Pest Management Association (NPMA) is proud to announce the selection of the Executive Leadership Program (ELP) class of 2020 participants, continuing NPMA’s commitment to prepare rising stars for association leadership roles and develop successful ambassadors ...

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DC: An Update and an Invitation

As 2019 ends, we are staring at a political landscape that is both very different and much the same as the end of 2018. Congress is divided (still), the President has been stymied in his efforts to pass big pieces of legislation (again) and there are trade disputes affecting the economy (continually). The problems haven’t changed much. What has changed ...

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QualityPro Consumer Relations Standards

QualityPro accredited companies are encouraged to find the best practices necessary to standardize their customer experiences and expectations. What’s working for them? Here are a few approaches to customer service that have helped our accredited companies raise the bar. AMERICAN PEST SOLUTIONS Having served D.C., Maryland and Virginia since 1925, American Pest has learned a thing or two about satisfying ...

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Overwhelmingly Successful Professional Women in Pest Management Interest Meeting Held in Pakistan

A strong start to the newest Professional Women in Pest Management local network Fairfax, VA – On November 27, a group of multi-dimensional women who work for, and alongside, pest management companies in Pakistan convened for the first official interest meeting of the Pakistan Professional Women in Pest Management (PPWIPM). The meeting was an astounding success having 42 attendees, it ...

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Generation X: 3 Ways to Optimize your Marketing Program to this Powerful Generation

Although Millennials and Baby Boomers dominate headlines and many marketers’ strategies, there is another significant generation that is constantly being overlooked when it comes to marketing. Generation X (currently ages 38-53), often referred to as “the forgotten generation,” may be smaller in size than Millennials and Boomers, but that does not make them less important. In fact, according to Forbes, ...

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Dialing Up Digital Sales

If you think having a company website and phone number is still the key to attracting customers, think again. In this day and age, a traditional website simply isn’t enough to keep any service business thriving. (And yes, that includes pest management companies.) “Everyone has a basic website and phone number. It is no longer a competitive advantage or differentiator ...

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Raising The Bar On Customer Service

One thing that successful businesses in any service industry share is a base of loyal customers who not only continue to use the business but also recommend the company to friends and family through word-of-mouth referrals as well as online reviews. Building that loyal customer base takes more than just offering the right service at the right price—it requires creating ...

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Global Pest Management Coalition Announces 2020 Council Members

Last month, the Global Pest Management Coalition (GPMC) held its second annual council vote for the 2020 leadership. Each year, the Coalition selects a council of leaders from pest management associations worldwide. These leaders are chosen based on their service, passion and dedication for the industry. The appointed council members for the GPMC in 2020 are: Vasili Tsoutouras, ChairCEO of ...

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