Author Archives: Robin Lamerson

Tips to Strategically Growing Your Business

The U.S. Small Business Association estimates there are 30.2 million small businesses in America, and in a competitive industry like pest control, the pressure is on to expand and grow operations each and every year. If a company does this too quickly, however, the ramifications are sometimes impossible to recover from. While the idea of growing quickly may be enticing, ...

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Employee Train

The very idea of “training” can introduce eye rolls, glances at watches and anxiety about additional information needing to be learned. But what if the focus could be on opportunity, continued growth and the creation of culture instead? Sure, there are the modules of requisite onboarding, and lessons to be learned along the way to certification and performing a particular job. ...

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NPMA Releases 2018 Annual Report

FAIRFAX, VA, July 8, 2019 – The National Pest Management Association (NPMA) has released Making an Impact: 2018 Annual Report. The report reflects the actions the association has taken to support the membership and the impact our industry has made on the communities we serve. “Over the last year, NPMA has been collaborating with and listening to members in our ...

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3 Case Studies Managing A Business During Rapid Growth

Everyone knows the phrase or a variation of the phrase: “Be careful what you wish for, lest it come true.” The reality of thinking carefully about what you want and being prepared to have the wish come true applies in all areas of life—including owning a pest control company. It is normal for a business owner to wish for the company ...

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Growing Your Customer Base

Finding customers these days requires many of  the same skills as pest management: looking in cracks and crevices for every new opportunity. It also may mean closing up some old pathways that no longer work. New customers not only help a company grow, but they also replace customers who quit or move. “If you aren’t growing, you are dying,” said ...

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The Importance of Consistent Branding

When a company is in the early stages of development, there are so many questions asked. Where will the company operate? Who will the company hire? Who will help the company raise the capital needed to get it off the ground? But here’s one of the most important questions that is often glossed over: What is the branding of the ...

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5 Steps to Starting, and Maintaining, an Effective Customer Referral Program

Every pest control business has available to them one of the single most effective marketing tools—their customers. Forbes online highlights that 92 percent of consumers believe recommendations from friends and family over all forms of advertising, yet only 64 percent of marketing professionals believe word-of-mouth is the most effective form of marketing, and just 6 percent believe they have mastered ...

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Exterminate the Risk of Distracted Driving From Your Pest Control Operation

Statistics show that more than 40,000 people were victims of motor vehicle fatalities in 2017, with distracted driving as a major contributor. Although April is Distracted Driving Awareness Month, it’s always a good time to focus on fleet safety for your pest control operation. As a business owner, it’s critical to identify potential risk exposures proactively in order to mitigate ...

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Web Savvy: Presenting the Right Content in the Most User-Friendly Way

In 2019, a website is as necessary for doing business as a phone number. And no, just focusing on Google listings and a Facebook page is not enough. “The more places that your brand is found by internet search, the better,” said Jenifer McCauley, marketing director for McCauley Services. “The more places different demographics can find you in their preferred ...

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Technology Streamlines Work Processes and Enhances Communications

All business owners understand the value of the phrase, “Work smarter, not harder.” For pest management companies, this can cover a wide range of strategies that include effective scheduling, enhanced communications among employees, managers and customers, and making sure field technicians have access to the information they need to provide good customer service. Many pest control companies have turned to ...

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