According to Entrepreneur.com, 86% of Americans agreed that the COVID-19 crisis will create a new normal and have a lasting impact on society. As companies reel in the wake of the pandemic, business owners must make difficult decisions on where to spend and where to save. According to AdAge.com, the right approach during economic uncertainty is to increase, not decrease, your marketing ...
Read More »Author Archives: Robin Lamerson
Cyber Crime On The Rise: Beware Of Scams & Social Engineering Fraud
The COVID-19 pandemic has pushed businesses toward a model where an essential point of contact between a business and its consumers is online, forcing the world into somewhat of a digital transformation. These changes have resulted in the development of new websites, mobile apps, increased digital content and heavier online traffic. In addition, employees continue to work remotely, using personal ...
Read More »Calling All Job Candidates
NPMA’s Workforce Development Program provides a wealth of resources for job seekers and employers Andrew Richardson was 21 and had just returned from a two-year mission in Brazil when a friend told him about a job opportunity in a field he had never considered—pest control. Fast forward 20 years, and Richardson is the founder and chief executive of Edge Pest ...
Read More »NPMA PestVet of the Year Award Re-Named to “David Cooksey PestVet of the Year Award”
NPMA PestVets Council Re-Names PestVet of the Year Award in Honor of David Cooksey On Sunday, July 4, 2021, the National Pest Management Association (NPMA) PestVets Council’s motion to rename the PestVet of the Year Award to “The David Cooksey PestVet of the Year of the Award” became effective. Discipline and accountability. Service before self. These are the traits that ...
Read More »Diversification Or Diversion?
When offering too many services affects company growth Pest control operators and other entrepreneurs often begin to weigh a common question after they have been in business for a while: Should I diversify my services? The question can arise for an array of reasons, both healthy and unhealthy, said Bill Cowley, co-owner of Cowleys Pest Services in Farmingdale, New Jersey. ...
Read More »Managing Rapid Growth
Tips from Three Owners Who Have Been There Entrepreneurs take pride in seeing their businesses grow, but sometimes the growth may be so rapid that they feel as if “they are drinking from a firehose.” It is easy to be overwhelmed, but three NPMA members share some lessons learned during their periods of rapid growth to help other members benefit ...
Read More »Academy 2021 Provides Professional and Personal Development Training for Current and Emerging Industry Leaders
Early bird registration discounts available through June 25 Academy 2021, the annual summer conference hosted by the National Pest Management Association (NPMA), will be held on July 13-15 at the Westin La Paloma Resort & Spa in Tucson, Arizona. NPMA’s Leadership Networking Community (LNC), the group that hosts Academy, has a mission to cultivate professional development and networking opportunities throughout ...
Read More »QualityPro: Now Fully Online
Beginning in 2020, companies earning and maintaining their QualityPro credentials work through a platform called Certemy. Each company has a dashboard within Certemy, which empowers QualityPro companies to take full control of their accreditation process. In the past, the application process required lots of e-mailing back and forth, and the requirements for the audit sometimes caught people off guard. Now, ...
Read More »World Pest Day Recognizes Professional Pest Control for Protecting Health, Home and Businesses
NPMA joins pest management professionals across the world to celebrate our essential industry. On June 6, 2021 we recognize World Pest Day, a multinational event established to raise awareness among the public, government, and media about the work that pest control professionals do daily to ensure public health and safety. The National Pest Management Association (NPMA) is joining pest management ...
Read More »Make the Most of Your Marketing Plan in a Virtual World
Before COVID-19 rocked the world, marketing trends were increasingly focused on digitization and enhancing the virtual customer experience. Now, over a year into the global pandemic that has made us even more reliant on the internet and all the ways we stay connected virtually, incorporating digital strategies into your marketing plan is not just a nice-to-have, but a must-have. Consumer ...
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