Author Archives: Robin Lamerson

How Artificial Intelligence Can Bolster Your Marketing Efforts

Artificial intelligence (AI) is considered the new frontier in technology, and businesses are utilizing the information they glean to better inform their marketing programs and reach new audiences. According to Forbes.com, a 2018 McKinsey study found that 47 percent of executives say their companies have embedded at least one AI capability in their business, and 21 percent say their companies have ...

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Tawny Crazy Ant (Nylanderia fulva)

The tawny crazy ant, Nylanderia fulva, is a highly invasive pest from South America that has invaded the southeastern United States. This ant’s exact point and time of introduction into the U.S. is unclear. In 2002, a pest management professional discovered a large population of unknown ants in Pasadena, Texas. This unknown species looked identical to another pest ant found in ...

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PPMA Emphasizes the Importance of Industry Participation During Annual Bed Bug Awareness Week

Professionals agree that bed bugs will remain an issue during the summer travel season This June 7-13, 2020 is Bed Bug Awareness Week, an annual campaign in which the Professional Pest Management Alliance (PPMA), the public outreach arm of the National Pest Management Association (NPMA), works to educate consumers about the prevalence of bed bugs. Through various media relations and social media ...

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Get Smart

NPMA provides a multimedia suite of educational resources Whichever way you prefer to learn, NPMA has got you covered. Audio, visual or interactive, take your pick and get smarter about pest management. You can even do it in the car on the way to your next jobsite. Here are some educational resources offered by NPMA: NPMA BugBytes—This podcast offers listeners an ...

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Social Inflation

How High Claim Payouts Are Impacting Insurance Rates Just recently, a transportation and logistics company was slapped with an $89 million verdict in a fatal crash involving a student driver. Nuclear verdicts such as this are described as jury awards in which penalties exceed $10 million. In this instance, a vehicle lost control due to icy road conditions, crashed through ...

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The National Pest Management Association Innovates Academy 2020

Academy 2020 shifts to a virtual interactive experience with flexible participation options “Innovate. Collaborate. Motivate.” This has been the tagline for the National Pest Management Association’s annual Academy event, and as COVID-19 continues to change the way we connect with others, this tagline is more important than ever. As we innovate and adapt to the current conditions, NPMA and the ...

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Tech Savvy

Two of NPMA’s Strategic Partners discuss upcoming technological innovations Technology is transforming all aspects of business and pest management is no different. Behind those innovations are NPMA’s Strategic Partners, those who are advancing the industry and the association. Created in 2017, the Strategic Partnership program has helped drive the industry forward through advocacy and education. Two of the NPMA Strategic ...

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Artificial Intelligence

For Pest Control PMPs explore potential uses of AI technology If you are thinking about incorporating artificial intelligence (AI) into your business, you’re in good company. As of 2019, more than 37 percent of enterprises had implemented AI in some shape or form, according to a Gartner survey. That number has skyrocketed by a whopping 270 percent since 2015. In a ...

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Industry Safety Summit Postponed to May 2021

The inaugural Industry Safety Summit, originally planned for June 25-26 of this year, has been postponed to May 6-7, 2021 due to the potential impact of COVID-19. As the threat of Coronavirus continues to loom, the National Pest Management Association (NPMA) and QualityPro have decided to take this precaution in order to protect the health of our participants. “NPMA’s mission ...

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Eye In The Sky

Remote monitoring and imaging technology for pests As technology continues to transform the pest control industry, remote monitoring and imaging technology seem to be at the forefront of the revolution. In recent years, electronic trap monitoring has continued to grow, particularly when it comes to rodents and nuisance wildlife in areas with limited access. However, industry professionals predict this technology ...

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