Author Archives: Robin Lamerson

QualityPro Consumer Relations Standards

QualityPro accredited companies are encouraged to find the best practices necessary to standardize their customer experiences and expectations. What’s working for them? Here are a few approaches to customer service that have helped our accredited companies raise the bar. AMERICAN PEST SOLUTIONS Having served D.C., Maryland and Virginia since 1925, American Pest has learned a thing or two about satisfying ...

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Overwhelmingly Successful Professional Women in Pest Management Interest Meeting Held in Pakistan

A strong start to the newest Professional Women in Pest Management local network Fairfax, VA – On November 27, a group of multi-dimensional women who work for, and alongside, pest management companies in Pakistan convened for the first official interest meeting of the Pakistan Professional Women in Pest Management (PPWIPM). The meeting was an astounding success having 42 attendees, it ...

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Generation X: 3 Ways to Optimize your Marketing Program to this Powerful Generation

Although Millennials and Baby Boomers dominate headlines and many marketers’ strategies, there is another significant generation that is constantly being overlooked when it comes to marketing. Generation X (currently ages 38-53), often referred to as “the forgotten generation,” may be smaller in size than Millennials and Boomers, but that does not make them less important. In fact, according to Forbes, ...

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Dialing Up Digital Sales

If you think having a company website and phone number is still the key to attracting customers, think again. In this day and age, a traditional website simply isn’t enough to keep any service business thriving. (And yes, that includes pest management companies.) “Everyone has a basic website and phone number. It is no longer a competitive advantage or differentiator ...

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Raising The Bar On Customer Service

One thing that successful businesses in any service industry share is a base of loyal customers who not only continue to use the business but also recommend the company to friends and family through word-of-mouth referrals as well as online reviews. Building that loyal customer base takes more than just offering the right service at the right price—it requires creating ...

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Global Pest Management Coalition Announces 2020 Council Members

Last month, the Global Pest Management Coalition (GPMC) held its second annual council vote for the 2020 leadership. Each year, the Coalition selects a council of leaders from pest management associations worldwide. These leaders are chosen based on their service, passion and dedication for the industry. The appointed council members for the GPMC in 2020 are: Vasili Tsoutouras, ChairCEO of ...

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Targeted Marketing

Ever been in a home that seems to have colonies of every type of pest imaginable? Marketing today might feel a little similar. No one solution can serve the many needs of so many generations of customers today. It can be a challenge to keep up as social media sites wax and wane and consumer preferences diverge. Even those who ...

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The National Pest Management Association Announces New Empowerment Grant For Women

NPMA’s Professional Women in Pest Management is gifted the Annual “Deni Naumann” Empowerment Grant funded by ServiceMaster The National Pest Management Association is pleased to announce the Deni Naumann Empowerment Grant, funded by ServiceMaster. The grant will be administered by NPMA’s Professional Women in Pest Management (PWIPM) Council. The grant will begin in 2020 and provides the opportunity for a ...

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Pesticide Ban Bills Ditch Science for Politics

More than 100 members of the House of Representatives—all Democrats—are sponsoring or co-sponsoring the so-called Ban Toxic Pesticides Act of 2019, H.R.230. This short bill would immediately ban all sale and use of chlorpyrifos, a highly beneficial insecticide long used in agricultural production and for certain other uses such as mosquito control and turf maintenance. In the Senate, a somewhat ...

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NPMA Industry Awards Honor the Best of the Best at PestWorld

The National Pest Management Association (NPMA) presented its annual industry awards program today at PestWorld 2019 in San Diego. Each year, several key awards are presented to NPMA members to showcase their outstanding contributions and accomplishments to the pest management industry. “Our industry is passionate about making a difference in the lives of its’ customers, employees, and communities,” said Dominique ...

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