Author Archives: Robin Lamerson

Growing Your Customer Base

Finding customers these days requires many of  the same skills as pest management: looking in cracks and crevices for every new opportunity. It also may mean closing up some old pathways that no longer work. New customers not only help a company grow, but they also replace customers who quit or move. “If you aren’t growing, you are dying,” said ...

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The Importance of Consistent Branding

When a company is in the early stages of development, there are so many questions asked. Where will the company operate? Who will the company hire? Who will help the company raise the capital needed to get it off the ground? But here’s one of the most important questions that is often glossed over: What is the branding of the ...

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5 Steps to Starting, and Maintaining, an Effective Customer Referral Program

Every pest control business has available to them one of the single most effective marketing tools—their customers. Forbes online highlights that 92 percent of consumers believe recommendations from friends and family over all forms of advertising, yet only 64 percent of marketing professionals believe word-of-mouth is the most effective form of marketing, and just 6 percent believe they have mastered ...

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Exterminate the Risk of Distracted Driving From Your Pest Control Operation

Statistics show that more than 40,000 people were victims of motor vehicle fatalities in 2017, with distracted driving as a major contributor. Although April is Distracted Driving Awareness Month, it’s always a good time to focus on fleet safety for your pest control operation. As a business owner, it’s critical to identify potential risk exposures proactively in order to mitigate ...

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Web Savvy: Presenting the Right Content in the Most User-Friendly Way

In 2019, a website is as necessary for doing business as a phone number. And no, just focusing on Google listings and a Facebook page is not enough. “The more places that your brand is found by internet search, the better,” said Jenifer McCauley, marketing director for McCauley Services. “The more places different demographics can find you in their preferred ...

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Technology Streamlines Work Processes and Enhances Communications

All business owners understand the value of the phrase, “Work smarter, not harder.” For pest management companies, this can cover a wide range of strategies that include effective scheduling, enhanced communications among employees, managers and customers, and making sure field technicians have access to the information they need to provide good customer service. Many pest control companies have turned to ...

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PPMA Encourages Industry Participation During Annual Bed Bug Awareness Week

The majority of pest professionals agree that bed bugs are the number one most difficult pest to control FAIRFAX, VA (May 1, 2019) – The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is working on its annual campaign to educate consumers about the prevalence of bed bugs during ...

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NPMA Announces Results of the 2019-2020 Board of Directors Election

NPMA is pleased to announce the results of its annual Board of Directors election. Your Executive Committee will consist of the following Board members: Chris Gorecki (Rollins, Atlanta, GA) will serve as President. Scott Steckel (Plunkett’s Pest Control, Columbus, OH) will serve as President-Elect. Justin McCauley (McCauley Service, Benton, AR) will serve as Treasurer. Marillian Missiti (Buono Pest Control Co., Inc., Belmont, ...

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Technology in the Field

As far back as high school, Todd Leyse was unknowingly preparing for a career in pest control—by studying, of all things, computer science. His father, always looking for improvements to his company, brought him to an NPMA PestWorld conference decades ago to seek out possibilities in software. Ever since, he said, he’s never stopped watching or considering what could be. ...

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QualityPro Now Accepting Applications for Public Health Service Certifications

QualityPro, is now accepting applications from accredited companies looking to certify their mosquito and rodent services through the new QualityPro Public Health certification program. QualityPro Public Health is designed to equip pest management companies with the resources they need to build science-based, effective and commercially-viable services that control pests of public health significance and a marketable brand to help advertise ...

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