Pestworld Magazine Focusing on the Business of Pest Management

Developing a marketing strategy and sticking to it is essential to successfully market your business and reach key customers. The strategy you use can mean the difference between who decides to support your business and who doesn’t. Before developing your business strategy, think about what sets your company apart from others and what your end goal is as these can ...

It does not matter if a pest control company is large with a fleet of service vehicles in the hundreds or small with a dozen or fewer trucks, the reality is that the fleet is one of the most significant investments for the company and a key to successful, sustained growth. Not only is a company’s fleet one of its ...

How to deescalate customer disputes to stay out of court   Customer disputes are a fact of life for a pest control operator. Sometimes pests return, damage is done or honest mistakes happen. But a customer dispute does not have to mean costly, time-consuming and potentially reputation-damaging lawsuits. Instead, pest control operators must make dispute resolution and management a central ...

According to the U.S. Small Business Administration, a “small” business can employ as many as 1,500 people. Yours is probably a lot smaller than that! But whether you have five or less or 500 or more employees, you have something that — hopefully! — works as a team to attain your desired goals. Could your current team be more effective, ...

The New Year often stirs in people the desire to plan out their goals for the next 12 months—ways they can improve both personally and professionally. As marketers, we also look ahead, evaluating how we can improve upon our previous campaigns and efforts for 2017. Having New Year’s resolutions is quite healthy and drives companies to begin the year on ...

Being an entrepreneur is one of the most challenging—and potentially rewarding— career paths that anyone can choose to take. Indeed, most businesses fail within their first five years, and most of the successful entrepreneurs have had to fail at least once before eventually succeeding. I’ve been an entrepreneur for more than 50 years, running my own law firm, poetry journal ...

Whether you are just branching out or gearing up for your umpteenth year in business, it never hurts to have a supportive network around you. Owning a business can not only be stressful but lonely. Not every family member or friend will understand or emphasize with your entrepreneurial journey. The key is to surround yourself with like-minded individuals who can ...

What’s the number one challenge facing your business? If you’re like the entrepreneurs surveyed in The National Small Business Association’s 2016 Mid- Year Economic Report, it’s economic uncertainty. Forty-nine percent of the respondents, most of them owners of companies with five or fewer employees, say economic uncertainty is the biggest problem they face. Nor are they expecting relief anytime soon: ...

This March, National Pest Management Association members and staff will once again climb Capitol Hill in Washington, DC to introduce the pest management industry to the 115th Congress. This is a special Legislative Day not only because we have the newly sworn-in 115th Congress, but it also marks NPMA’s 30th Legislative Day. Following the historical 2016 election, we have Republican-controlled ...

Tuesday, November 8, 2016 was an historical election day that concluded one of the longest and most divisive campaigns in American history. President-elect Donald J. Trump’s presidential victory capped a remarkable campaign cycle that defied many political pundits’ projections and polls. In addition to Mr. Trump’s victory, the U.S. Senate and U.S. House of Representatives retained their Republican majority, setting ...