Marketing

A Guide to Developing Your Annual Marketing Calendar

Planning season is one of the most exciting times of year for marketing professionals. It is a time to reflect on the successes and losses of the past year and develop a game plan for how you will grow and reach your goals over the next year. One of the most important aspects of planning is developing your annual marketing ...

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Key Learnings from a Lifelong Marketer: 6 Strategies for Success

The pest control industry has grown and evolved drastically over the last two decades with technological advancements, newer industry-wide initiatives, societal changes and cultural shifts. As my time as the executive director of PPMA draws to a close, I would like to highlight six key learnings from over the years that I hope will help you grow and advance your ...

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Top Reasons Why Understanding Your Demographic Is Key to Business Growth

Demographics are a key part of a business marketing strategy and, as such, it’s crucial to understand the characteristics of the people who use—or will use—your services. Thanks to the digital era, it’s easier than ever for marketers to target the right groups. Metaphorically speaking, demographics are a magnifying glass to give business owners an up-close look into the audiences ...

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The Importance of Personal Messaging in Marketing

Developing a marketing strategy and sticking to it is essential to successfully market your business and reach key customers. The strategy you use can mean the difference between who decides to support your business and who doesn’t. Before developing your business strategy, think about what sets your company apart from others and what your end goal is as these can ...

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A Quick and Easy Five-Step Guide to Creating Your First Facebook Ad Campaign

Advertising on social media is an extremely effective way of reaching your desired audience as it meets consumers where they are and allows for advanced audience targeting. As one of the most popular and widest-reaching social media platforms, Facebook offers nearly 2.8 billion monthly active users, making it the ideal start for small businesses looking to advertise in the digital ...

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How Grassroots Campaigns Can Build Public Health Awareness

Grassroots campaigns are about getting individuals together to influence a specific outcome, and these campaigns typically start from the ground up. Oftentimes, grassroots are thought of as political in nature; however, they can also be an effective approach in building awareness of public health issues. What makes grassroots campaigns unique is that they mobilize the masses and involve everyday people. ...

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How to Convert Existing Customers into Repeat Customers by Utilizing a Customer Loyalty Program

In today’s competitive business environment, companies large and small are all working to determine ways they can effectively acquire and retain loyal customers who will continue to choose their products and services over the long haul. But, why does loyalty matter? For starters, they tend to spend more. According to Forbes.com, 57% of consumers will spend more money with companies ...

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Protecting Your Company’s Intellectual Property in the Digital Age

Marketing strategies have changed a lot over the years, with more companies digitizing their materials to reach customers faster and easier. While convenient, this switch to digital puts a company’s virtual intellectual property, such as photos and website copy, at risk of plagiarism. Virtual intellectual property theft is incredibly hard to detect, however, making it crucial that all original materials ...

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Marketing Tactics to Help Grow Your Business Post-COVID-19

According to Entrepreneur.com, 86% of Americans agreed that the COVID-19 crisis will create a new normal and have a lasting impact on society. As companies reel in the wake of the pandemic, business owners must make difficult decisions on where to spend and where to save. According to AdAge.com, the right approach during economic uncertainty is to increase, not decrease, your marketing ...

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Make the Most of Your Marketing Plan in a Virtual World

Before COVID-19 rocked the world, marketing trends were increasingly focused on digitization and enhancing the virtual customer experience. Now, over a year into the global pandemic that has made us even more reliant on the internet and all the ways we stay connected virtually, incorporating digital strategies into your marketing plan is not just a nice-to-have, but a must-have. Consumer ...

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