The summer season evokes thoughts of sunshine, popsicles and bright blue skies; however, for most pest control professionals, long, hot days spent solving pest problems may be the first visual that tends to come to mind. Sure, the summer season is often considered peak pest season, but marketing your pest control services should be a year-round effort because pests can ...

BY JIM FREDERICKS When you hear the phrase Corporate Social Responsibility (CSR), what comes to mind? To many individuals, this concept is ‘something only large corporations do’ and is not applicable to small and medium-sized businesses. On the contrary, Corporate Social Responsibility is an integral aspect of business success and can prove particularly beneficial to the pest control industry. The ...

Planning season is one of the most exciting times of year for marketing professionals. It is a time to reflect on the successes and losses of the past year and develop a game plan for how you will grow and reach your goals over the next year. One of the most important aspects of planning is developing your annual marketing ...

The pest control industry has grown and evolved drastically over the last two decades with technological advancements, newer industry-wide initiatives, societal changes and cultural shifts. As my time as the executive director of PPMA draws to a close, I would like to highlight six key learnings from over the years that I hope will help you grow and advance your ...

Demographics are a key part of a business marketing strategy and, as such, it’s crucial to understand the characteristics of the people who use—or will use—your services. Thanks to the digital era, it’s easier than ever for marketers to target the right groups. Metaphorically speaking, demographics are a magnifying glass to give business owners an up-close look into the audiences ...

Developing a marketing strategy and sticking to it is essential to successfully market your business and reach key customers. The strategy you use can mean the difference between who decides to support your business and who doesn’t. Before developing your business strategy, think about what sets your company apart from others and what your end goal is as these can ...

Advertising on social media is an extremely effective way of reaching your desired audience as it meets consumers where they are and allows for advanced audience targeting. As one of the most popular and widest-reaching social media platforms, Facebook offers nearly 2.8 billion monthly active users, making it the ideal start for small businesses looking to advertise in the digital ...

Grassroots campaigns are about getting individuals together to influence a specific outcome, and these campaigns typically start from the ground up. Oftentimes, grassroots are thought of as political in nature; however, they can also be an effective approach in building awareness of public health issues. What makes grassroots campaigns unique is that they mobilize the masses and involve everyday people. ...

In today’s competitive business environment, companies large and small are all working to determine ways they can effectively acquire and retain loyal customers who will continue to choose their products and services over the long haul. But, why does loyalty matter? For starters, they tend to spend more. According to Forbes.com, 57% of consumers will spend more money with companies ...

Marketing strategies have changed a lot over the years, with more companies digitizing their materials to reach customers faster and easier. While convenient, this switch to digital puts a company’s virtual intellectual property, such as photos and website copy, at risk of plagiarism. Virtual intellectual property theft is incredibly hard to detect, however, making it crucial that all original materials ...