Marketing

5 Ways to Keep Your Company Newsworthy

Increases in the speed, accessibility and prominence of digital communication have given way to a world in which we are constantly surrounded by news. Even if you’re not actively reading an article or searching for the news of the day, you’re probably receiving news updates when scrolling through social media platforms or receiving regular updates from various news sites’ push ...

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Marketing for Growth

When Ravi Sachdeva’s father founded American Pest Management in 1979, the most important marketing tool was the yellow pages. “There was another pest management company in the area with a name that started with ‘anti,’ so my father named his company American Pest Management, so our yellow page listing and ad would be the first in the section,” explains Sachdeva, ...

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Influencers: Who They are and How They Can Benefit Your Marketing Plan

It’s not uncommon to see larger-than-life celebrities serving in paid spokesperson roles, talking about certain brands on commercials or in interviews, and appearing in print ad campaigns. Take Jennifer Aniston, for example, and her glowing recommendations for smartwater or Aveeno® products. But recently, there has been a shift. Now, it seems like everywhere we turn, there are not only A-list ...

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Is Your Website Up to Speed?

In today’s era of digital marketing, the role a website plays in a company’s success cannot be underestimated. This is especially true for the professional pest control industry, as indicated in 2017 research conducted by the Professional Pest Management Alliance that found internet searches are one of the top three sources used by Millennials, Generation X and Baby Boomers to ...

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Do’s and Don’ts of Customer Relations

Loyal customers are key to growing your pest control business. To earn loyalty, build trust. To build trust, meet or exceed expectations in every interaction your company has. Successful companies plan their customers’ experience as carefully as they do their service protocols. QualityPro helps growing companies stay focused on consumer relations through its consumer relations standards and sample company policies. ...

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New Strategies Yield New Customers

Pest control companies that want to reach today’s tech-savvy customers are going to have to make some changes to their operations, advises David Bradford, CFO, Environmental Pest Service. “Pest control companies still rely on the personal touch—phones and in-person contacts to get new customers. But they will have to change. The pest control industry is lagging in sophistication and the ...

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Five Steps to Nail a Media Interview

You just fielded a call from a reporter with the local NBC affiliate who is working on a story about rodent prevention this fall. She would like for you to come in-studio for a live TV segment to discuss some simple steps that homeowners can take to protect their properties from mice and rats as the cooler weather blows in. ...

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How to Monitor Your Brand Online

When your customers look for what you sell, doing an online search is probably their first step. But if that search turns up something negative about your business—such as unanswered customer complaints on social media or poor reviews on ratings sites—do you think they’ll do business with you? Creating a positive image of your business brand online is vital to ...

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The Quick and Simple Marketing Efforts that Can Go a Long Way

As pest control marketers and owners, we’re often taught to “think big” and present unique campaign concepts that will not only capture the attention of our target audience but will also spread across a much larger segment of people, or as we love to call it in the industry, “go viral.” We read about massive global brands winning accolades for ...

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Marketing 101: Bringing it Back to Basics

Today, with the evolution of technology and social media, there are constantly new tools available for marketers to take advantage of. Already in 2017, Instagram announced its new albums feature to expand ways for users and marketers to share multi-part stories on the app, Facebook updated its algorithm in an effort to deliver more authentic and timely stories, and Snapchat ...

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