Marketing

Working with Local News Media to Publicize Your Business

Americans today are inundated with notifications about breaking news and the day’s top headlines from the minute they wake up to the time they finally set their smartphones/tablets/laptops aside for the night. Given the convenience and availability of social media platforms, apps, Alexa and traditional news mediums, staying connected and tuned in to current events is easier than ever before. ...

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Good Relation ships Lead to Customer Retention

It costs five times as much to recruit a new customer than to retain an existing customer, according to some studies.1 Unfortunately, companies that want to grow develop comprehensive plans to attract new customers and spend less time on keeping current customers happy. It is natural for an owner to focus on finding new customers when trying to grow a business, ...

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Finding New Customers

New customers are the lifeblood of any pest management company. Without them, businesses won’t grow. And without them, you won’t replace customers who move away. Traditional methods of customer recruitment—newspapers, TV, the Yellow Pages—no longer work as well as before. Exploring new options may seem scary, but they don’t have to be extremely expensive—or long-term. Some new methods of advertising ...

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5 Steps to Increasing Your Visual Game on Social Media

With more than three billion active social media users around the globe, each with an attention span of roughly eight seconds (that’s less than a goldfish, folks!), marketers have no choice but to engage in the cut-throat competition that is social media. Because of this, standing out among competitors and peers is not only desirable, but essential for a company’s ...

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5 Ways to Keep Your Company Newsworthy

Increases in the speed, accessibility and prominence of digital communication have given way to a world in which we are constantly surrounded by news. Even if you’re not actively reading an article or searching for the news of the day, you’re probably receiving news updates when scrolling through social media platforms or receiving regular updates from various news sites’ push ...

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Marketing for Growth

When Ravi Sachdeva’s father founded American Pest Management in 1979, the most important marketing tool was the yellow pages. “There was another pest management company in the area with a name that started with ‘anti,’ so my father named his company American Pest Management, so our yellow page listing and ad would be the first in the section,” explains Sachdeva, ...

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Influencers: Who They are and How They Can Benefit Your Marketing Plan

It’s not uncommon to see larger-than-life celebrities serving in paid spokesperson roles, talking about certain brands on commercials or in interviews, and appearing in print ad campaigns. Take Jennifer Aniston, for example, and her glowing recommendations for smartwater or Aveeno® products. But recently, there has been a shift. Now, it seems like everywhere we turn, there are not only A-list ...

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Is Your Website Up to Speed?

In today’s era of digital marketing, the role a website plays in a company’s success cannot be underestimated. This is especially true for the professional pest control industry, as indicated in 2017 research conducted by the Professional Pest Management Alliance that found internet searches are one of the top three sources used by Millennials, Generation X and Baby Boomers to ...

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Do’s and Don’ts of Customer Relations

Loyal customers are key to growing your pest control business. To earn loyalty, build trust. To build trust, meet or exceed expectations in every interaction your company has. Successful companies plan their customers’ experience as carefully as they do their service protocols. QualityPro helps growing companies stay focused on consumer relations through its consumer relations standards and sample company policies. ...

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New Strategies Yield New Customers

Pest control companies that want to reach today’s tech-savvy customers are going to have to make some changes to their operations, advises David Bradford, CFO, Environmental Pest Service. “Pest control companies still rely on the personal touch—phones and in-person contacts to get new customers. But they will have to change. The pest control industry is lagging in sophistication and the ...

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