Marketing

Growing Your Customer Base

Finding customers these days requires many of  the same skills as pest management: looking in cracks and crevices for every new opportunity. It also may mean closing up some old pathways that no longer work. New customers not only help a company grow, but they also replace customers who quit or move. “If you aren’t growing, you are dying,” said ...

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5 Steps to Starting, and Maintaining, an Effective Customer Referral Program

Every pest control business has available to them one of the single most effective marketing tools—their customers. Forbes online highlights that 92 percent of consumers believe recommendations from friends and family over all forms of advertising, yet only 64 percent of marketing professionals believe word-of-mouth is the most effective form of marketing, and just 6 percent believe they have mastered ...

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Connecting Pest Control to Public Health

The Professional Pest Management Alliance (PPMA) partnered with a third-party market research firm in 2017 to conduct generational pest control research and found that although consumers do not immediately associate pest control with protecting public health when asked unaided, they quickly made the connection when prompted. As human cases of vector-borne diseases like West Nile virus and Lyme disease have increased ...

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Working with Local News Media to Publicize Your Business

Americans today are inundated with notifications about breaking news and the day’s top headlines from the minute they wake up to the time they finally set their smartphones/tablets/laptops aside for the night. Given the convenience and availability of social media platforms, apps, Alexa and traditional news mediums, staying connected and tuned in to current events is easier than ever before. ...

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Good Relation ships Lead to Customer Retention

It costs five times as much to recruit a new customer than to retain an existing customer, according to some studies.1 Unfortunately, companies that want to grow develop comprehensive plans to attract new customers and spend less time on keeping current customers happy. It is natural for an owner to focus on finding new customers when trying to grow a business, ...

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Finding New Customers

New customers are the lifeblood of any pest management company. Without them, businesses won’t grow. And without them, you won’t replace customers who move away. Traditional methods of customer recruitment—newspapers, TV, the Yellow Pages—no longer work as well as before. Exploring new options may seem scary, but they don’t have to be extremely expensive—or long-term. Some new methods of advertising ...

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5 Steps to Increasing Your Visual Game on Social Media

With more than three billion active social media users around the globe, each with an attention span of roughly eight seconds (that’s less than a goldfish, folks!), marketers have no choice but to engage in the cut-throat competition that is social media. Because of this, standing out among competitors and peers is not only desirable, but essential for a company’s ...

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5 Ways to Keep Your Company Newsworthy

Increases in the speed, accessibility and prominence of digital communication have given way to a world in which we are constantly surrounded by news. Even if you’re not actively reading an article or searching for the news of the day, you’re probably receiving news updates when scrolling through social media platforms or receiving regular updates from various news sites’ push ...

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Marketing for Growth

When Ravi Sachdeva’s father founded American Pest Management in 1979, the most important marketing tool was the yellow pages. “There was another pest management company in the area with a name that started with ‘anti,’ so my father named his company American Pest Management, so our yellow page listing and ad would be the first in the section,” explains Sachdeva, ...

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Influencers: Who They are and How They Can Benefit Your Marketing Plan

It’s not uncommon to see larger-than-life celebrities serving in paid spokesperson roles, talking about certain brands on commercials or in interviews, and appearing in print ad campaigns. Take Jennifer Aniston, for example, and her glowing recommendations for smartwater or Aveeno® products. But recently, there has been a shift. Now, it seems like everywhere we turn, there are not only A-list ...

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