Before COVID-19 rocked the world, marketing trends were increasingly focused on digitization and enhancing the virtual customer experience. Now, over a year into the global pandemic that has made us even more reliant on the internet and all the ways we stay connected virtually, incorporating digital strategies into your marketing plan is not just a nice-to-have, but a must-have. Consumer ...

Springtime is here, and homeowners across the country are busy tackling spring cleaning chores like decluttering the pantry, pest-proofing the home, and more. Springtime, however, isn’t just for getting your house in order. It’s also a great time for business owners to evaluate and freshen up their marketing strategies. From assessing your company’s website and social media presence, to cleaning ...

The digital universe is a vast yet crucial place marketers can interact with current and prospective customers. Building a positive experience for your customers in that digital space, however, is a whole different ballgame. As a critical component of any marketing program, it is imperative communicators understand the tools, features and best practices that should be implemented in order to ...

If the COVID-19 pandemic of 2020 has taught us anything, it’s that you can prepare all you want, but there are just some things in life you cannot plan for. And while we may not be sure what 2021 has in store, the pandemic has revealed the true importance of flexibility and adaptability in business. By building a flexible marketing ...

2020 has certainly been a year no one was prepared for. The COVID-19 pandemic has affected each and every one of our daily lives and changed the way businesses operate, including how we market those businesses, and the pest control industry is no exception. As marketers, it is our job to navigate through uncertain times and adapt our messaging and ...

As businesses adjust to new operations and social distancing guidelines are modified, companies will be eager to jumpstart communications in an effort to make up for lost time. While this desire is justifiable, crises of this magnitude require specific strategies to ensure the right messages are delivered at the right time. To help companies prevent their messaging from missing the ...

Artificial intelligence (AI) is considered the new frontier in technology, and businesses are utilizing the information they glean to better inform their marketing programs and reach new audiences. According to Forbes.com, a 2018 McKinsey study found that 47 percent of executives say their companies have embedded at least one AI capability in their business, and 21 percent say their companies have ...

I recently read a fascinating article from the Harvard Business Review on managing people that firmly established the importance of the workplace in forming one’s feelings of self-respect and self-worth. It stated that our choice of work is a major source of dignity in our lives, but also acknowledges that few managers receive any formal guidance on how to uphold dignity in ...

A new Pew Research Center study found that Americans rate made-up news as a larger problem than racism, climate change and terrorism. According to the study, the public pinpoints two perpetrators as the primary sources for spreading misleading news: political leaders and activist groups. Unfortunately, the pest management industry is no stranger to activism and is well aware of the ...

Ever been in a home that seems to have colonies of every type of pest imaginable? Marketing today might feel a little similar. No one solution can serve the many needs of so many generations of customers today. It can be a challenge to keep up as social media sites wax and wane and consumer preferences diverge. Even those who ...