Marketing

Navigating Facebook’s Latest Updates

By now, every marketer who utilizes social media as a component of their brand strategy is aware that this vehicle for consumer interaction is constantly changing and evolving. While nearly every platform – from Twitter and Instagram to YouTube – has integrated user updates at some point, no other social channel compares to Facebook when it comes to frequency of ...

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Top Mobile Apps for Marketers on the Move

For many of us in the field of marketing, and other disciplines I might add, the typical nine to five schedule has been over since the inception of the mobile phone. There are both pros and cons to this development; while our increasingly connected world tends to make purely off-hours a rare commodity, it also allows for an amount of ...

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Catering Content to Different Social Media Networks

While social media has proven to be an ever-changing platform, one aspect remains consistent through it all – what works well for one network won’t necessarily translate to another. A tweet that garners thousands of retweets and high audience engagement likely won’t have the same impact on Facebook, just as a photo posted to Pinterest may fall flat when shared ...

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Online Reputation Management for Pest Professionals

Every business owner knows that a good reputation can go a long way in creating and maintaining customer relationships that are mutually beneficial and long lasting provided it’s based on a history of good work and reliable service. Likewise, a bad reputation can quickly make a negative impact on sales and new business leads thanks to disgruntled customers who have ...

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Managing Your Online Reputation in the Social Media Arena

In a world where information flows 24/7 — with instant news sharing from the media and consumers alike literally at our fingertips — businesses and their marketing teams are faced with both advantages and disadvantages when handling their reputations in the online arena. What’s more, the online space is a very public arena fraught with emotion, strong opinions and empowered ...

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Standing Out in a Sea of Social Media Noise

Is your business active on social media? If you’re not, you and your business are most likely missing out. Every day, the conversation grows and gets louder as more people sign up and engage on various social media platforms. Social media provides a tremendous opportunity for companies to grow their business as consumers connect and engage with their favorite brands. ...

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