It’s not uncommon to see larger-than-life celebrities serving in paid spokesperson roles, talking about certain brands on commercials or in interviews, and appearing in print ad campaigns. Take Jennifer Aniston, for example, and her glowing recommendations for smartwater or Aveeno® products. But recently, there has been a shift. Now, it seems like everywhere we turn, there are not only A-list ...

In today’s era of digital marketing, the role a website plays in a company’s success cannot be underestimated. This is especially true for the professional pest control industry, as indicated in 2017 research conducted by the Professional Pest Management Alliance that found internet searches are one of the top three sources used by Millennials, Generation X and Baby Boomers to ...

Loyal customers are key to growing your pest control business. To earn loyalty, build trust. To build trust, meet or exceed expectations in every interaction your company has. Successful companies plan their customers’ experience as carefully as they do their service protocols. QualityPro helps growing companies stay focused on consumer relations through its consumer relations standards and sample company policies. ...

Pest control companies that want to reach today’s tech-savvy customers are going to have to make some changes to their operations, advises David Bradford, CFO, Environmental Pest Service. “Pest control companies still rely on the personal touch—phones and in-person contacts to get new customers. But they will have to change. The pest control industry is lagging in sophistication and the ...

You just fielded a call from a reporter with the local NBC affiliate who is working on a story about rodent prevention this fall. She would like for you to come in-studio for a live TV segment to discuss some simple steps that homeowners can take to protect their properties from mice and rats as the cooler weather blows in. ...

When your customers look for what you sell, doing an online search is probably their first step. But if that search turns up something negative about your business—such as unanswered customer complaints on social media or poor reviews on ratings sites—do you think they’ll do business with you? Creating a positive image of your business brand online is vital to ...

As pest control marketers and owners, we’re often taught to “think big” and present unique campaign concepts that will not only capture the attention of our target audience but will also spread across a much larger segment of people, or as we love to call it in the industry, “go viral.” We read about massive global brands winning accolades for ...

Today, with the evolution of technology and social media, there are constantly new tools available for marketers to take advantage of. Already in 2017, Instagram announced its new albums feature to expand ways for users and marketers to share multi-part stories on the app, Facebook updated its algorithm in an effort to deliver more authentic and timely stories, and Snapchat ...

What To Do When the Sure Shot Misses Its Target At the time, that marketing plan probably sounded perfect. Whether fueled by a focus group, a deadline-induced frenzy or a long, painful process with an unending stream of coffee, at some point, somebody thought it was a good idea. How’s that working out for you? Marketing plans do go awry. ...

As marketers, we are hardwired to constantly evaluate our efforts, refine our approaches and repeat. With the year winding down, let’s consider taking a step back to reflect upon the many trends that dominated the marketing industry and ensure we’re leveraging them to their fullest potential within the pest management space. While we’ve seen a number of trends throughout the ...