Online video is no longer just a means for people to fulfill their entertainment needs. The medium has evolved into an inimitable source for consumers to gather information about a brand or service in an effort to make a wise purchasing decision. And, many experts are saying that video will become a dominant force in the content marketing sphere over ...

In today’s digital age, it seems that every time you blink, there’s a brand new, must-have social media tool bursting on to the marketing scene. Deciding which networks are here to stay and could have a significant impact on your business and audience is a challenge. Even more challenging is figuring out how to apply new social media tools to ...

By now, every marketer who utilizes social media as a component of their brand strategy is aware that this vehicle for consumer interaction is constantly changing and evolving. While nearly every platform – from Twitter and Instagram to YouTube – has integrated user updates at some point, no other social channel compares to Facebook when it comes to frequency of ...

For many of us in the field of marketing, and other disciplines I might add, the typical nine to five schedule has been over since the inception of the mobile phone. There are both pros and cons to this development; while our increasingly connected world tends to make purely off-hours a rare commodity, it also allows for an amount of ...

While social media has proven to be an ever-changing platform, one aspect remains consistent through it all – what works well for one network won’t necessarily translate to another. A tweet that garners thousands of retweets and high audience engagement likely won’t have the same impact on Facebook, just as a photo posted to Pinterest may fall flat when shared ...

Every business owner knows that a good reputation can go a long way in creating and maintaining customer relationships that are mutually beneficial and long lasting provided it’s based on a history of good work and reliable service. Likewise, a bad reputation can quickly make a negative impact on sales and new business leads thanks to disgruntled customers who have ...

In a world where information flows 24/7 — with instant news sharing from the media and consumers alike literally at our fingertips — businesses and their marketing teams are faced with both advantages and disadvantages when handling their reputations in the online arena. What’s more, the online space is a very public arena fraught with emotion, strong opinions and empowered ...

Is your business active on social media? If you’re not, you and your business are most likely missing out. Every day, the conversation grows and gets louder as more people sign up and engage on various social media platforms. Social media provides a tremendous opportunity for companies to grow their business as consumers connect and engage with their favorite brands. ...