Social media has evolved into a powerful platform that provides people with an outlet to share news and express their opinions freely on a daily basis. If you think about it, I’m sure you can quickly recall rants from friends or viral posts that have shown up in your newsfeeds on all sorts of topics ranging from parenting advice to ...

In today’s digital age, it seems that every time you blink, there’s a brand new, must-have social media tool bursting on to the marketing scene. Deciding which networks are here to stay and could have a significant impact on your business and audience is a challenge. Even more challenging is figuring out how to apply new social media tools to ...

By now, every marketer who utilizes social media as a component of their brand strategy is aware that this vehicle for consumer interaction is constantly changing and evolving. While nearly every platform – from Twitter and Instagram to YouTube – has integrated user updates at some point, no other social channel compares to Facebook when it comes to frequency of ...

In a world where information flows 24/7 — with instant news sharing from the media and consumers alike literally at our fingertips — businesses and their marketing teams are faced with both advantages and disadvantages when handling their reputations in the online arena. What’s more, the online space is a very public arena fraught with emotion, strong opinions and empowered ...

Is your business active on social media? If you’re not, you and your business are most likely missing out. Every day, the conversation grows and gets louder as more people sign up and engage on various social media platforms. Social media provides a tremendous opportunity for companies to grow their business as consumers connect and engage with their favorite brands. ...