Technology

How to Make the Most Out of Your Facebook Presence

Long gone are the days when Facebook was simply a place to connect with college classmates, and then to socialize and share photos with friends and family. Today, Facebook has morphed into a diverse social media platform where you can consume daily news, watch videos, interact with brands and companies, ask for recommendations, share memories, go live and connect with ...

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The Cost of a Data Breach Could Put Your Pest Control Operation Out of Business

In May 2017, 99 countries were hit with a widespread cyberattack known as WannaCry, which took advantage of a glitch in Microsoft’s Windows security. The ransomware locked the victims’ computers and demanded a ransom payment within six hours of infection, with periodic increases to that initial demand. This attack caused significant financial damage to companies and frustration for users. Many ...

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Cyberattacks Cost Small Businesses More Than Money

Cyberattacks of all types are on the rise, according to the 2017 Annual Cybersecurity Report from Cisco, and when businesses get hacked, they stand to lose much more than just money. How are cyber crooks getting in? While highly complex cyberattacks are increasing, the Cisco report notes that “classic” attacks are on the rise as well. For example, adware that ...

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Is Your Data at Risk?

A record 1,093 data breaches affected U.S. companies and government agencies in 2016, a 40 percent increase from 2015. While a pest management company owner might not think the company’s data is a target for cybercriminals because credit card or financial information on customers is not stored or because they are small businesses, the reality is that all businesses are ...

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The Magic of Business Automation

Famed science fiction author Arthur C. Clarke once wrote, “Any sufficiently advanced technology is equivalent to magic.” While he likely wasn’t referring to business automation, technological advances have proven to be quite magical for companies across all industries. In fact, studies show that small businesses that invest in technology have a higher chance of success. Perhaps that’s why companies across ...

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Adding Technology to Your Business

If you want to understand how using technology can enhance your pest management company’s operations, you can learn a lot from the experiences of two members of NPMA’s Technology Committee. Adam Witt, president of Pittsburgh-based Witt Pest Management, says his company uses specialized software to improve customer experience. For example, Witt sends out an appointment confirmation with a photo of ...

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Background Checks and Other Issues To Consider When Hiring Drivers for Your Organization

Even for the most experienced driver, avoiding obstacles and driving safely is often a complex and demanding task. Pest professionals spend an inordinate amount of time behind the wheel and must ensure that their technicians, equipment and the general public are safe when their vehicles are on the road. An employer is always responsible for the actions of its employees. ...

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Social Media & Employees: Why you MUST Have a Company Policy in Place

Social media has evolved into a powerful platform that provides people with an outlet to share news and express their opinions freely on a daily basis. If you think about it, I’m sure you can quickly recall rants from friends or viral posts that have shown up in your newsfeeds on all sorts of topics ranging from parenting advice to ...

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Wearable Devices

Smartwatches, augmented reality glasses and more might become more prevalent in the workplace. It wasn’t all that long ago that handheld devices “disrupted” the pest control services world. And yet, they already seem like such an outdated technology. Consider, for instance, the Palm Pilot, which is less than 20 years old. These days, providing a technician with that technology—so revolutionary ...

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Targeted Tech

Want to streamline your business and boost sales? Follow these four smart tech tips. Love it or hate it, technology is essential to the success of virtually every business in this day and age. With the right tech solutions in place, a company can run more efficiently, build customer loyalty and drive sales through the roof. This may explain why ...

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