When Kevin Thorn, ACE, saw demonstrations of remote pest monitoring technology at the PestWorld conference five years ago, he wasted no time testing the technology. “When we saw the potential, we wanted to get the technology so we could test it and see if it was a fit for us,” said Thorn, president of Thorn Pest Solutions. “We are a ...
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Using AI Technology to Further Your Marketing and Communications
For decades, artificial intelligence and its future impact on business and culture has been an ongoing topic of debate and discussion. In the past year, interest in that topic has intensified as more AI tools become readily available to the general public. The result is that business operators, including those in the pest control industry, are exploring ways that AI ...
Read More »The Latest Technology Improving Pest Control Customer Service
The days of customers not knowing when your service technicians will be on the property, what products they will apply, what they should do concerning the application, and how to finalize payments are over. “There are a lot of new tools out there that have helped us to streamline our operations, increase efficiency and support internal communication,” said Brett Lieberman, ...
Read More »Ignorance Is Far From Bliss When It Comes to Cybercrime Awareness
Before investing in the right tools to protect your sensitive information and defend your computers, tablets, smartphones and other technology, the first line of defense is to understand the most prevalent types of cybercrimes. PHISHING AND SPEAR PHISHING Hackers steal sensitive data, such as credit card and login information, by sending fraudulent email messages that appear to come from a ...
Read More »Using Data and Business Intelligence to Support Smart Decisions
An abundance of available data is transforming organizations and industries, changing the way teams set goals and make critical decisions. However, simply having access to data is not enough to make businesses more intelligent. In fact, data can prove to be overwhelming, distracting and even misleading when it is not handled correctly, leading to mistakes and wasted time and resources. ...
Read More »Technology Supports Fleet Management Best Practices
It does not matter if a pest control company is large with a fleet of service vehicles in the hundreds or small with a dozen or fewer trucks, the reality is that the fleet is one of the most significant investments for the company and a key to successful, sustained growth. Not only is a company’s fleet one of its ...
Read More »Raising Employee Awareness Critical to Prevent Cyber-Attacks
While many think of the banking system, the electric grid and major retailers as the target for cyber-attacks, all companies—including pest-management firms—can find themselves in the crosshairs of a cyber-criminal, said Ari Rogoway, IT director of Sprague Pest, the largest commercial-only pest control company in the Western U.S. “It isn’t a matter of if you are going to face a ...
Read More »Redefining the Role of Business Analytics in the Pest Control Industry
Information is power, and one of the most powerful tools a pest control business can use to support growth is analytics. Through smarter insights, organizations of all sizes can make choices that drive greater profitability. Business analytics allows pest control operators (PCOs) to understand and adapt to operational data and financial benchmarking metrics to make intelligent business decisions. The need ...
Read More »The Evolution of Electronic Remote Monitoring
Unless you’ve been living under a rock (or in extremely isolated quarantine), you’ve probably heard about electronic remote monitoring by now. While this emerging technology is not exactly mainstream yet, it has the ability to create valuable opportunities for pest control companies. In fact, this cutting-edge technology is already being used in some commercial accounts. Keep reading to learn about ...
Read More »Maximizing Your Tech Tools
The pest management industry may not be on the cutting-edge of technology, but it’s not susceptible to digital disruption like Amazon’s impact on retail, or Uber on taxis. But some companies aren’t even trying to take advantage of technology that could improve their businesses, said Andrew Barrows, chief strategy officer for Greenix Pest Control. While at a former company, he ...
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