Technology

Tech Savvy

Two of NPMA’s Strategic Partners discuss upcoming technological innovations Technology is transforming all aspects of business and pest management is no different. Behind those innovations are NPMA’s Strategic Partners, those who are advancing the industry and the association. Created in 2017, the Strategic Partnership program has helped drive the industry forward through advocacy and education. Two of the NPMA Strategic ...

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Artificial Intelligence

For Pest Control PMPs explore potential uses of AI technology If you are thinking about incorporating artificial intelligence (AI) into your business, you’re in good company. As of 2019, more than 37 percent of enterprises had implemented AI in some shape or form, according to a Gartner survey. That number has skyrocketed by a whopping 270 percent since 2015. In a ...

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Eye In The Sky

Remote monitoring and imaging technology for pests As technology continues to transform the pest control industry, remote monitoring and imaging technology seem to be at the forefront of the revolution. In recent years, electronic trap monitoring has continued to grow, particularly when it comes to rodents and nuisance wildlife in areas with limited access. However, industry professionals predict this technology ...

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Safeguarding Your Pest Control Business From Costly Cyber Risks

Virtually every business relies on a network to conduct its daily operations, making cyber liability a concern for all businesses. With every click of the purchase button, shoppers put themselves at risk of having their personal information stolen—a risk that is typically absorbed by the businesses from which they are buying. In their 2019 Cost of a Data Breach Report, ...

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Dialing Up Digital Sales

If you think having a company website and phone number is still the key to attracting customers, think again. In this day and age, a traditional website simply isn’t enough to keep any service business thriving. (And yes, that includes pest management companies.) “Everyone has a basic website and phone number. It is no longer a competitive advantage or differentiator ...

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Web Savvy: Presenting the Right Content in the Most User-Friendly Way

In 2019, a website is as necessary for doing business as a phone number. And no, just focusing on Google listings and a Facebook page is not enough. “The more places that your brand is found by internet search, the better,” said Jenifer McCauley, marketing director for McCauley Services. “The more places different demographics can find you in their preferred ...

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Technology Streamlines Work Processes and Enhances Communications

All business owners understand the value of the phrase, “Work smarter, not harder.” For pest management companies, this can cover a wide range of strategies that include effective scheduling, enhanced communications among employees, managers and customers, and making sure field technicians have access to the information they need to provide good customer service. Many pest control companies have turned to ...

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Technology in the Field

As far back as high school, Todd Leyse was unknowingly preparing for a career in pest control—by studying, of all things, computer science. His father, always looking for improvements to his company, brought him to an NPMA PestWorld conference decades ago to seek out possibilities in software. Ever since, he said, he’s never stopped watching or considering what could be. ...

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The ABCs of CRMs

In some industries, the idea of running a business without a heavy reliance on Customer Relationship Management (CRM) technology would be a risky endeavor. In pest management, however, the strategic use of such systems could still help a company pull ahead as a market leader. Back in the spring, Emilio Polce, president of Ecochoice Termite & Pest Control, LLC, in Vernon, ...

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Technology to Grow Your Business

There’s no question that technology is a must-have for every modern-day business—and pest management companies are certainly not immune. Not only can technology help you streamline processes and increase employee productivity, but customers have come to expect high-tech offerings from service companies. In fact, 58 percent of consumers and 77 percent of business buyers say technology has significantly changed their expectations ...

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