Technology

Web Savvy: Presenting the Right Content in the Most User-Friendly Way

In 2019, a website is as necessary for doing business as a phone number. And no, just focusing on Google listings and a Facebook page is not enough. “The more places that your brand is found by internet search, the better,” said Jenifer McCauley, marketing director for McCauley Services. “The more places different demographics can find you in their preferred ...

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Technology Streamlines Work Processes and Enhances Communications

All business owners understand the value of the phrase, “Work smarter, not harder.” For pest management companies, this can cover a wide range of strategies that include effective scheduling, enhanced communications among employees, managers and customers, and making sure field technicians have access to the information they need to provide good customer service. Many pest control companies have turned to ...

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Technology in the Field

As far back as high school, Todd Leyse was unknowingly preparing for a career in pest control—by studying, of all things, computer science. His father, always looking for improvements to his company, brought him to an NPMA PestWorld conference decades ago to seek out possibilities in software. Ever since, he said, he’s never stopped watching or considering what could be. ...

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The ABCs of CRMs

In some industries, the idea of running a business without a heavy reliance on Customer Relationship Management (CRM) technology would be a risky endeavor. In pest management, however, the strategic use of such systems could still help a company pull ahead as a market leader. Back in the spring, Emilio Polce, president of Ecochoice Termite & Pest Control, LLC, in Vernon, ...

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Technology to Grow Your Business

There’s no question that technology is a must-have for every modern-day business—and pest management companies are certainly not immune. Not only can technology help you streamline processes and increase employee productivity, but customers have come to expect high-tech offerings from service companies. In fact, 58 percent of consumers and 77 percent of business buyers say technology has significantly changed their expectations ...

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6 Ways to Leverage Technology Across Your Business

When pest control operators (PCOs) think of business technology, they may think about their company’s website, or their team’s cell phones or their email system. But in 2018, the plethora of technology solutions available can support and enhance nearly every area of a PCO’s business. The right technology used the right way can boost customer service, employee satisfaction, safety, sales ...

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Surviving a Technology Conversion

Technology conversion. Utter these two simple words, and you’ll send employees running for the hills. It’s no secret that incorporating new technology can be incredibly frustrating—both for pest management leaders and their staff members. Even so, there are boundless benefits to adopting the latest and greatest operating systems, devices and software. “It’s definitely one of the best ways to grow ...

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Smart Homes, Smart Pest Management

The automated home that maintains a consistent comfortable temperature, cleans the floors, turns ovens on or off, and makes coffee in the morning offers conveniences that make everyone’s lives easier. The same home that provides automated smoke and fire detection as well as security systems with cameras that the homeowner can view via a smartphone while away from the house ...

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Tech Training: Go Big or Go Home

Businesses across the globe, including many pest management companies, are spending more on technology every year. In 2015 alone, small business technology investments skyrocketed by 50 percent, according to Microsoft. Why are companies doubling down on technology? Because when businesses bet on the right tech tools, the payout can be huge. “For Sprague, we really pride ourselves on innovation,” emphasizes ...

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How to Make the Most Out of Your Facebook Presence

Long gone are the days when Facebook was simply a place to connect with college classmates, and then to socialize and share photos with friends and family. Today, Facebook has morphed into a diverse social media platform where you can consume daily news, watch videos, interact with brands and companies, ask for recommendations, share memories, go live and connect with ...

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