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Targeted Marketing

Ever been in a home that seems to have colonies of every type of pest imaginable? Marketing today might feel a little similar. No one solution can serve the many needs of so many generations of customers today. It can be a challenge to keep up as social media sites wax and wane and consumer preferences diverge. Even those who ...

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5 Steps to Improve Crisis Preparedness

Crises can happen to any organization—from large corporations to small family owned businesses—and can appear with little to no advanced warning, threatening the integrity and viability of any business. The pest control industry, and specifically NPMA members, have a large percentage of family-owned small businesses. And that is why I would encourage you to read on. Because often times, it’s ...

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The National Pest Management Association (NPMA) Announces a Series of Promotions

Continued growth of the Association provides opportunities for new roles for key staff members The National Pest Management Association (NPMA) recently announced a series of internal promotions. Dominique Stumpf, NPMA’s chief executive officer said promoting team members from within is a key part of their culture. “Recognizing leadership qualities and tenure, as well as strong relationships with our members and ...

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QualityPro Charts the Future of Credentialing

The QualityPro Board of Directors has completed a new strategic plan, focused on a clear vision, mission and set of concise goals that will drive our industry’s certification program for the foreseeable future. Working under the leadership of QualityPro Chairman Kevin Burns of Arrow Exterminators, the group of 20 pest professionals as well as NPMA leadership have positioned QualityPro for ...

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PPMA Launches New PSA Program Connecting Pests with Vector Borne Diseases

We’re also happy to share that our new PSA campaign, “Symptoms,” has been distributed and will start seeing airtime in the June/July timeframe. Take a look at the final TV spots here. Stay tuned for more information next month about our out-of-home PSA campaign that is also launching this summer! The link will take you to Pest TV where you ...

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Social Media & Employees: Why you MUST Have a Company Policy in Place

Social media has evolved into a powerful platform that provides people with an outlet to share news and express their opinions freely on a daily basis. If you think about it, I’m sure you can quickly recall rants from friends or viral posts that have shown up in your newsfeeds on all sorts of topics ranging from parenting advice to ...

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