Tag Archives: business marketing strategy

Top Reasons Why Understanding Your Demographic Is Key to Business Growth

Demographics are a key part of a business marketing strategy and, as such, it’s crucial to understand the characteristics of the people who use—or will use—your services. Thanks to the digital era, it’s easier than ever for marketers to target the right groups. Metaphorically speaking, demographics are a magnifying glass to give business owners an up-close look into the audiences ...

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