Tag Archives: influencer

Influencers: Who They are and How They Can Benefit Your Marketing Plan

It’s not uncommon to see larger-than-life celebrities serving in paid spokesperson roles, talking about certain brands on commercials or in interviews, and appearing in print ad campaigns. Take Jennifer Aniston, for example, and her glowing recommendations for smartwater or Aveeno® products. But recently, there has been a shift. Now, it seems like everywhere we turn, there are not only A-list ...

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