Kevin Lewis Home Pest Control, LLC Gilbert, AZ Helping one’s neighbors describes exactly how Kevin Lewis found himself in the pest management business. Working in insurance and coming off a divorce, Kevin found himself as a single father of three, and living next door to another single father, Paul, who happened to own a small pest control business. With shared ...

In an everchanging digital age, it can be demanding to constantly come up with new and interesting content for social media, email and your website. With all this pressure on you and your team’s shoulders, it may be tempting to lift and reuse something you saw on the internet. However, this type of activity is considered plagiarism and can have ...

NPMA Member Spotlight: King Jones III CEO CT Pest Solutions LLC Naugatuck, CT It’s not every day you find someone with 22 years in the business at the ripe age of 40. But then there is King Jones III, who started as a Terminix technician at the age of 18. Spending time both in the field and as a compliance ...

Demographics are a key part of a business marketing strategy and, as such, it’s crucial to understand the characteristics of the people who use—or will use—your services. Thanks to the digital era, it’s easier than ever for marketers to target the right groups. Metaphorically speaking, demographics are a magnifying glass to give business owners an up-close look into the audiences ...

Developing a marketing strategy and sticking to it is essential to successfully market your business and reach key customers. The strategy you use can mean the difference between who decides to support your business and who doesn’t. Before developing your business strategy, think about what sets your company apart from others and what your end goal is as these can ...

Advertising on social media is an extremely effective way of reaching your desired audience as it meets consumers where they are and allows for advanced audience targeting. As one of the most popular and widest-reaching social media platforms, Facebook offers nearly 2.8 billion monthly active users, making it the ideal start for small businesses looking to advertise in the digital ...

It’s not uncommon to see larger-than-life celebrities serving in paid spokesperson roles, talking about certain brands on commercials or in interviews, and appearing in print ad campaigns. Take Jennifer Aniston, for example, and her glowing recommendations for smartwater or Aveeno® products. But recently, there has been a shift. Now, it seems like everywhere we turn, there are not only A-list ...